Short transcript excerpt from a YouTube #short featuring Jason M. Lemkin and others discussing AI-driven SDRs (agents). They argue AI can contextualize product messaging better than entry-level SDRs, run high-volume outreach (cited ~70% open rate), and generate incremental revenue (example: 15% of ticket revenue attributed to agent outreach from London). Speakers contrast AI agents with human SDRs who avoid tedious or low-value outreach and cite tools used (Momentum, Attendable).
Questions this video answers
70% open rate
15% of ticket revenue (from London)
Chapters
AI will also know your product a lot better than most entry level like SDRs. And so whatever you tell it about the product, it will contextualize for them and add value. So AI does this in a way, you know, obviously 60,000 messages we couldn't do ourselves beforehand. So it's really crazy to see which we'll dive into.
And maybe one thing to add on that data.
I wrote a Saster post on this.
Recently, but the aging force, 70% open.
Rate, which on its surface is jaw droppingly high. Right, let me dig into that for just one second. And the 15% of revenue from London.
This is a theme I call having.
Agents do the work humans don't want to do or unwilling to do.
Okay so the 15 of ticket revenue folks coming here, we for six years on and off we tried to get our human SDRs to help us reach out to return attendees and get them.
To come to Australia, London, they just wouldn't do it.
It wasn't worth their time. They wanted to hunt a six figure sponsorships, we'd ask them, we'd give them incentives, we give them Starbucks cards, we'd beg them, they wouldn't do it. And they said they do it. And then finally we would use tools.
Like momentum and attendable.
We see they didn't actually do it and they lied. Okay, so that 15%, here's the point, it's a lift, a lift without the agent we wouldn't have gotten. So I know a lot of folks again going to service that want to turn on an AI SDR and have.
It magically create revenue.
Another way is understand calmly which parts of your funnel, which parts of your go to market process is not even happening. Is it even remotely optimized? Where are the leads? Where it's just not like your team says they want to do them but they don't want to do the small leads, they want to do the, the low scored leads, you know, and that's what that 15% is the agent Force One. If you didn't read this or catch it, that why this is amazing and.
A tragedy at the same time.
These are folks who reached out to us and said they wanted to sponsor Saster for five or six figure tickets. And we did not respond to them as our human team.
Not because we didn't like round robin it, not because it's just because our SDR is just said it wasn't worth their time meeting.
They they mentally and everyone like you're going to say they don't do it. Every salesperson is managing their time. They're going to.
They're going to.
They're going to. They're going to force rank their leads in their head. They're going to put all their effort into that one big deal that's going to close this a little bit. Effort into the small ones and nothing to the bottom.
