In this short conversational clip, Jason M. Lemkin and a co‑speaker discuss an AI assistant called QB (or QBee) that automatically verifies whether deadlines, assets, and graphics have been met. The system can detect when people falsify or miss deadlines, flag placeholder graphics, and follow up with calm, neutral messages rather than human‑style blame or frustration. Lemkin emphasizes that QB’s objective, non‑emotional tone prevents excuses, de‑escalates conflict, and notifies the broader organization when issues arise, making the checking process more reliable than a human reviewer.
things you might have been able to hide back in the day, but that you can't hide now in the age of AI because it just checks everything.
And so it was just an interesting thing that QB can check people didn't fake the deadline, didn't fake the asset, and it can follow up in a kinder fashion than a human might be. So that because they would, they would pretend they did it right and QB would be like, would objectively say, no, I appreciate it, but that's not actually what the book traffic or assets that you're supposed to do, right? In a way that a human that we do get yelled at a lot by folks, right? We can wrap it up. But a lot of folks, when they miss deadlines or when they don't have the assets or things they need, they sort of try to blame us. And we're zen about it now, but it's a human reaction, right? Here's the 28 emails. David said I could just sketch it on my iPad and that you— or David, Amelia said this and people would just make this crap up. But QB's calm. Like QB doesn't get triggered, right? And QBee just says, thank you. I sent you 28 emails saying this is what we needed. It's late. Understood. Could you please do it by tomorrow?
Yeah. And that's, and that's the thing. Like in a way where I was like, I don't know if I would feel comfortable pushing back to some of our customers. Like they are paying us money, but in a way that's super neutral, just not caring. QBee and I would check the graphics. Yeah. Better than a human. And if it was, and if there was an issue, it would just tell that person. It would just tell everybody in the org, hey, Because maybe, you know, maybe the CMO didn't know that their designer just uploaded a placeholder. That happens sometimes. Like, yeah, you know, it's fine. It happens. And so in a way that it was super neutral, it would say, hey, there's an issue with your graphics.
