Short conversational excerpt from a YouTube video (recorded Aug 10, 2023) in which Jason M. Lemkin advises sales professionals to invest heavily in building their personal brand on LinkedIn. He notes surprise at LinkedIn’s rapid growth in engagement and that LinkedIn now outperforms Twitter for SAS Europa engagement compared with several years ago.
It's not really a selling activity is like it's not really moving a needle forward, like right now. But on LinkedIn, it's everywhere. What's your take on that?
Like, my take is that I think sales folks should spend at least half their time building their own brand rather than selling their product or I see so many us. I've been in SDR for four weeks now. Let me tell you how to do outbound and after that, buy my course. Listen, LinkedIn feed is very interesting. I don't think any of us expected that LinkedIn feed would get as big and as visceral as it is right? Right now, the engagement for SAS Europa is higher on LinkedIn than Twitter. That certainly wasn't true four or five years ago. It's crazy.
