Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Atlassian's CRO: Our Efficient Business Model -- Maximizing Revenue, Minimizing Barriers

27 Jun 2023 · 0 min

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0:26

Speaker (Atlassian CRO) explains Atlassian's business model emphasizing efficiency: the company grew to over $3 billion in revenue while keeping sales and marketing spend under 15% of revenue across its 20-year history. The stated strategic goal is to minimize barriers so customers can move from problem to product quickly and simply.

Questions this video answers

Over $3 billion in revenue.

Under 15% of revenue for all 20 years in business.

Now, very quickly, I do want to talk about our business model because this does drive much of our ecosystem thinking and strategy. We've been able to grow to over 3 billion in revenue while keeping sales and marketing spend under 15% of revenue for all 20 years we've been in business. And that. But the goal here was try to make it as easy and simple as possible for our customers to get from having a problem to into the product and solving their problem with as few barriers as possible.