Boost Lead Generation with PLG and Outbound: Shifting Cost to Users for Business Growth

And so you have qualification scenarios. The question is, like, who's doing the qualification? Who's bearing the cost? And then in the PLG outbound model, the user is bearing the cost. And in the sales then model, you, the company is bearing the cost. Which is why we're all seeing this shift from the company to PLG and outbound. Because, yeah, we want to shift the cost to the users. That's what's going on.

Yeah. That interactive demo is completely ungated, so. So anyone can try it. We're not asking you for your email. And then at the very end, we just say, are you interested in chatting with someone from the sales team, or are you interested in starting a trial? And we let them just choose on their own. It does reduce the amount of leads that we're generating, but we don't want a large SDR team.