Snowflake's VP Outbound explains what tools SDRs actually need to work effectively. Start with a sales engagement platform and two data providers, then layer in automation and calendaring tools to boost efficiency and hit your numbers.
For those of you that don't understand sales engagement technology, it is one of the must haves if you're going to build out a sales development organization. Again, sales engagement is a must have. If I was an early stage founder and I was just starting to get to revenue after I had the person that's generating content and messaging, I would. I would get sales engagement tool and I would get two data providers. That is all an SDR needs to get going Now. You can go crazy with automating the mundane, and I'm a big fan of that. There are so many services and technologies and tools that you can hand over to an SDR team that makes their job more efficient. They can do it more quickly. Calendaring, and there's all manner of cool out there. So.
