Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Boost Sales: Hire a Top VP of Demand Gen

24 Jun 2023 · 0 min

Watch on YouTube

0:23

A short advisory video by Jason M. Lemkin giving numbered, actionable recommendations to boost sales. In this chunk ("Number four") Lemkin advises that the most effective immediate action when the sales team is struggling is to hire a strong VP of Demand Generation, who—given modest additional budget, attention, and time—can drive materially more leads for the sales team.

Number four, get the sales team more, please. It always works. Look, this is easy to say. Get them more leads, right? Everyone wants more leads. But how do you do it? The number one thing you can do if the sales lead team is having a rough patch is go hire a real VP of Demand gen. Maybe you have one, but if you have a great VP Demand gen, then if you work with him or her, you can just get more leads with a little more money, a little more attention, a little more time.