Jason M. Lemkin says hiring a strong VP of Demand Generation is one of the fastest ways to boost sales. With modest additional budget, attention, and time, a top demand gen leader can significantly increase lead volume for your sales team.
Number four, get the sales team more, please. It always works. Look, this is easy to say. Get them more leads, right? Everyone wants more leads. But how do you do it? The number one thing you can do if the sales lead team is having a rough patch is go hire a real VP of Demand gen. Maybe you have one, but if you have a great VP Demand gen, then if you work with him or her, you can just get more leads with a little more money, a little more attention, a little more time.
