Jason M. Lemkin and a co-host fix their broken sales funnel where website leads waited days for replies and SDRs barely sent emails. They deployed bots and agents to speed up qualification and outbound work, treating it like customer support automation.
How was I treated this way? Pretend quality. You just had a huge issue with qualified. I know qualified never goes down and has any problems, but go to go. Go to your go to go to say, listen, I have a P1 issue. This is broken. And it'll say we get back to you in a week or I don't understand the problem. Right. Or you know, you just, you just want to start there. Right.
And that's where we've seen the adoption of agents like customer support, even internal IT help desk coding. And then you get like go to market in, in, in. In in sales and marketing.
But I would say for us like so we. Our order is ours. We. We. So. So the generalist was easy outbound. We couldn't get our SDRs to do outbound. So that was the lowest hanging fruit. But our qualification was terrible. Yeah, that process of going to a website, clicking on something and hoping over the next week a human would get back to you. That was like when we deploy, qualify didn't have to be that good.
Yeah.
Now listen, it's great. But the bot, it's not like we had a great team of qualifying of 10 people where we had an SLA or every, every. If every prospect got Back to in 5 minutes with 100% time by US by a product expert, we might have waited a year. Right. But that was. It wasn't. It was close to broken. But none of our SDRs being willing to send an email was more broken.
Well, of course, I mean you guys are unique company, but I think every single go to market organization has some flavor of what you just said, which is you got high turnover of the people. You got people that are three months on the job. How could they know your products? How could they know your competitors? How could they know your market? Like, how could they know all this stuff? And then they'll only work a certain number of hours a day and some don't like the job and they don't put in the effort. And like everybody has some like flavor of this with these types of roles.
