Jason M. Lemkin (speaker) argues for running weekly webinars as a simple, low-cost way to increase sales and stakeholder exposure to your product. He emphasizes consistency ("every week"), broad invitations to potential attendees, catering to varied learning preferences, and that weekly webinars reliably produce ROI and deal acceleration; he suggests starting immediately. (Source: short spoken YouTube segment.)
You got to do it every week or it won't happen. You won't build up the muscle memory, you won't get it done. But if you do a weekly webinar and invite everyone you can think each week more deals will close and more stakeholders in organizations will get exposed to your product and have a chance to answer questions. There are just folks who like one to some as a way to learn. We all learn differently. Some of us like podcasts, some of us like blogs, some of us like self service products or free trials. Some of us really like that one to one experience with the sales rep or a customer success professional one on one but others just like this middle area where they can hang back and they can watch and they can listen and you'll be surprised how many do. Totally worth it. Never not seen someone that does a weekly webinar for real that adds value, that doesn't see roi costs nothing. You can start literally next week maybe even this week.
