By how much did revenue per contact increase when outbounding to prospects with an intent/predictive signal?

Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Boost Your Revenue with Predictive Signals: 3-4x Higher Contact Value

22 Jun 2024 · 0 min

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0:27

Short excerpt from a YouTube discussion (recorded June 22, 2024) about using predictive/intent signals in outbound prospecting. Speakers report that contacting prospects flagged by intent signals produced roughly 3–4× higher revenue per contact compared with contacts without such signals; the conversation implies this practice became the dominant approach.

Questions this video answers

Three to four times higher (3–4×) revenue per contact.

If I recall, I'm interrupting. If I recall from the numbers from back then, when you outbound a prospect with an intent signal one of those versus not the dollars per contact were three times to four times higher. I'm no longer there so I can share the number. So three to four times higher revenue per contact emailed when you have a predictive signal.
Yeah, and now we basically just do.
That's all you do.