Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Build Your Own AI VP of Marketing From Scratch LIVE! #shorts

8 May 2026 · 1 min

Watch on YouTube

1:22

In this short promotional clip, the host outlines a hands‑on, back‑to‑back workshop where participants will live‑code an “AI VP of Marketing” from scratch. Attendees are encouraged to bring a laptop and any customer or marketing data (e.g., spreadsheets of stats) to follow along. The session promises to demonstrate how the AI assistant can generate campaigns, build website content, and run SaaS‑focused marketing efforts. The host emphasizes that the core workflow can be completed in about 30 minutes if participants arrive prepared, though additional deployment prep will be needed afterward. Jason Lemkin adds that the event will feature at least ten live‑coding segments using Replit, showcasing GTM (go‑to‑market) agents and other tools, with experts on hand to answer questions. The overall goal is for participants to leave with a functional, lightweight AI marketing assistant that they can continue refining after the workshop.

Chapters

We're doing a little back to back here. So, um, you guys will hear from Russell a little bit in the middle, and then I will come chat about how to vibe code your own AI VP of marketing from scratch. Uh, we will have some time for questions. I know some folks on social was like, how are you guys going to do this in 45 minutes? And truthfully, if you come with enough stuff, like the workflow I'm going to show you will only take about 30 minutes. You're going to have to do some pre-prep when you actually go and deploy this. But if you bring some of your basic data, just bring, you know, some of your— if you have some customer data on your computer or your hard drive and it's in a spreadsheet, that's fine. If you have some marketing stats, that's fine. You can come with that. If you don't come with that, it's okay too. But come with that, then we can do it together. We're going to live build an AI VP of Marketing. We've talked about ours before. We'll talk about a little bit more today how ours like sends campaigns for us. Helped us build this entire website, has been running a bunch of campaigns leading up to SaaS for both customers and attendees of ours. And so this one will be fun because we'll show you how we did it for real and kind of how we use it in our everyday. So that again, if you bring your laptop, you can follow along and hopefully have your own light, let's say, AIVPM marketing by the end of the session. You can come ask for questions and then, then you'll get hooked hopefully between these two sessions and you'll keep working with your agents every day. That's kind of our goal.
Cool. We'll also have at least 10 different live coding sessions we're doing together with Replit all through the event to drop in. GTM agents, a whole bunch of others that you can just drop in, bring your laptop, bring questions. They'll have some of their best folks there and just, just come with questions.
Yeah, come with questions.