This content was created by Jason M. Lemkin. This content was uploaded by Jason M. Lemkin. This is a YouTube video titled "Building LinkedIn's First SDR BDR Team: A Leadership Journey" created on June 7, 2024, discussing a personal account of being approached to build LinkedIn's first SDR BDR organization and the leadership journey involved.
So LinkedIn was a very different company at that period of time. And I'd always imagined getting into sales leadership, and I thought that that would come in the form of running like a SMB or mid market ae and I'd sort of work up from there. And I was approached by the gentleman, Brian Frank, who ran the sales operations team at LinkedIn. And he came and tapped me and said, hey, would you be interested in building out our first SDR BDR organization? And my first reaction was like, no, because I imagined jumping into leadership in sort of a full cycle capacity. And I had just always understood that to be my path. And I ended up eventually saying yes. And it was an incredible experience.
