Excerpt from a YouTube talk where the speaker (founder/CEO) emphasizes the importance of building trusted, personal relationships with customers. They describe customers as friends who provide candid feedback, help refocus the company on core problems, and have been a key learning from their entrepreneurial journey.
I still spend a significant percentage during all these years. I built amazing relationship with some of our biggest customers. I call them friends, we go to dinners, we had amazing experiences and it's a trusted relationship between us. And they are not afraid to call me bullshit. Customers always help you go back to your core roots and building something that matters. I think that that is one of the most important learning probably of of the journey.
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