Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Building Trust in Business: The Secret Weapon for Success

17 Feb 2024 · 1 min

Watch on YouTube

0:46

A short conversation from a YouTube interview (hosted by Jason M. Lemkin) focused on the centrality of trust in business. The guest describes joining a security-related effort after being persuaded that the role was about "creating trust between companies," recounts burning out after giving "150%" in sales and taking a year-and-a-half off to recover, and references a LinkedIn post about conducting many in-depth interviews during onboarding.

Chapters

Both sides. And when I talked to Adam the first time, I was like, I don't know. Security, it's not our thing, you know? And I said, and passion is my kind of secret weapon. Which, by the way, I burned out after sales off. Like, I gave 150% and more, and I had to take a year and a half off, so to reset and, like, do a lot of energy work. But he said, can you be passionate about trust? Because that's what we're doing. We're creating trust, trust between companies. And I was like, yeah, he got me on that one. Right. That is the foundation for everything is trust. Every relationship, every business transaction. So that's. That's how I got me.
Yeah. Then just one last one. Maybe we'll close on. I. I think you had a LinkedIn post on this when you joined, but didn't you say you did, like, 50 serious interviews? Like, not.
Oh, no, more not.
Quick check ins, not. Not email. But I mean, like, hardcore real. You did that?
Yeah. I've had a lot of people reach out to me about that post.