Jason M. Lemkin explains how to write effective outbound emails to CEOs, arguing that CEOs routinely open concise, headline-led emails while many sales cadences and template-based approaches fail. He emphasizes personalization, timing, and making your email stand out rather than using generic pitches or coffee/pick-my-brain asks.
Okay, right. And CEOs of the biggest companies open the perfect outbound email in an hour that day, unless they're out of it. They all do. And they ignore all the other ones. But they see the headlines. They see the headlines. Mistake everyone makes. The mistake mediocre salespeople make is they think a cadence is going to work, or they think a form email where they replace, you know, vendor with. With secure frame is going to work. The same content. Or an SDR asks if they can pick my brain or buy me coffee. You can't buy a CEO coffee, right? It's like, why'd you use. Why'd you pick us? He's like, well, it was, you know, this is the early days of E Signature, and I get a thousand pitches for sales tools and all, but that was the one one he needed. And a $3 billion company became. And I didn't even send the email right to the right person, the right buyer at the right time. The weird thing about CEOs even have huge companies is almost all of them open all their emails right?
