Claude generates personalized battle cards for each customer instead of static quarterly ones, and lets sales teams create custom deal collateral like one-pagers and prototypes on demand without waiting for marketing.
AEs spend their days on the phone with customers, and they're not able to necessarily keep track of every AI newsletter, every competitive release, every small product update from our team. And it's happening over a ton of surface areas. So with the competitive intel still, rather than having a battle card that product marketing maintains every quarter, Claude will generate an interactive battle card. It will have a matrix of the customers. It will be tailored to the customer you're working on. It's dynamic, it's up to date, you can interact with it. And this enables AEs to always be ready from a competitive perspective and to make sure on every call and in every customer interaction, they're positioning Claude in order to win the deal and provide the best customer experience. The last one is very whimsical. It's my favorite. It's called Create an Asset. Previously in prior lives, if you wanted to build custom collateral for a deal, you either had to be working on a top 5 deal or you had to have a friend on the marketing or design team who would prioritize your work. With Create an Asset inside of Claude, for any deal, any stakeholder at any stage, you can generate a completely custom piece of collateral and Claude will surprise you. You can tell Claude what you want it to do, But you can also let Claude decide what is the best asset for this moment in this deal with this stakeholder at this moment in time. And Claude will generate a prototype, a one-pager, a landing page, an interactive HTML file, a puppet show— probably not a puppet show, usually one of the ones I just said.
