CMOs are spending six figures on B2B AI tools partly to protect their jobs from disruption, looking for quick wins and an "AI wizard" to keep their teams relevant. The real problem: vendors need to actually deliver, and mid-sized companies struggle to hire the AI talent they need.
So if you're that one app for the CRO, the cmo, the cco, the cfo, where if they spend six figures on you, the odds they don't that they won't lose their job, you will find budget and you, not only will you not, you will find budget out of, out of the budget cycle, you will find budget this month, you will find six figures of budget. If I buy you and I might not lose my job. And I'm just smelling this with cmos and Clay. I'm just smelling this fear I'm going to lose my job and all I have to do is write a six figure check. I'm in, right? I'm all in. My budget's 5 million, 10 million in marketing this year. All I have to do is come up with 200k for clay. Done. Send over the contract tonight.
In the end, you have to deliver. I mean, how are you right about. Yeah, so you know, and you've got to, and this is. And clear. And you've got to deliver the thing roughly that you said you're going to deliver. Not something different, but it's a totally legit tactic at this point in the cycle, provided the product gets there in the end.
I mean, seriously not. I know we got a wrap, but I can't tell you how many marketers, if they're honest, are looking, when I talk to them, are looking around and they're like, I don't know what my team's going to be doing in six months. I just don't need this writer with chat, GPT with a. I just don't need my team and I can't find. And then everyone's looking for the AI wizard, the AI magician. And to the extent this person exists, they're going to work for like a super hot startup. That's the other fear with the cmo, right? Like they're going to work for, for Wind surf. Right, right there. And how is your B2B company growing 19% this year at 81 million in ARR. How are you going to get the AI wizard even in marketing to come to your company? You know what, there's no chance, right? So you need this, this Hail Mary to save your job. Because my, my, my infographic person that needs a week to make an infographic and then my product marketer that takes 30 days to turn around a proof for product marketing. And it's terrible, right? This, you're looking at your team and you're like, I don't even know what to do with these people anymore. I don't know what to do with them, so I'm gonna buy Clay. I'll tell you, the one thing that is so far off is video.
