HubSpot's CTO explains why the company rejected the startup mantra of doing one thing exceptionally well. Instead, they built a broad suite of marketing tools covering search, CMS, and social media, betting that covering the top of the funnel mattered more than narrow focus.
Another piece of very, very good startup advice that I've given myself a hundred times is the do one thing exceptionally well, narrow in, narrow the focus, and do that one thing better than anybody else, and that increases your odds of success. And we did the exact opposite of that. We were like, we are going to build all the things, all the things a marketer needs in the modern world. We are going to do all of those things. And so one would question is like, you would ask yourself, like, self, why are we doing this crazy thing of building out? Like, you know, we're going to do search tools and a content management system and social media, like all of it right on the top of the funnel.
