Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Cut Marketing Too Much Now ... And You End Up With Not Remotely Enough Pipeline Later

10 Jun 2023 · 0 min

Watch on YouTube

0:27

Jason M. Lemkin introduces a short YouTube talk about maintaining and investing in marketing during difficult times. He frames current conditions as more stressful than a year earlier and promises to present 10 marketing tactics that consistently work across good and bad periods.

These are stressful times for many of us, more stressful than a year or a year and a half ago. And sometimes it can seem like nothing is quite working and that everything is just harder. It can seem like that in product, in sales, but especially marketing. And that makes sense. But. But you've got to grow. You do have to grow. And even if things seem hard, I wanted to go over 10 things that always work in marketing. They just always work. Good times, late times, early times, they always work.