Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Don't Hire Sales Reps You Wouldn't Buy From Insider Tips for Founder led Sales

15 Mar 2024 · 0 min

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0:25

Short excerpt from a YouTube video by Jason M. Lemkin offering founder-led sales advice. The speaker argues founders should not hire any sales reps they themselves would not buy the product from, based on lessons from closing initial customers; he frames hiring as an experiment but stresses founder experience in knowing what works up to the early customer stage.

Don't hire any sales reps you wouldn't buy your own product from, period. And this may sound quirky, why? Why? I'm not exactly my buyer. No, but if you're in the founder led sales and you've closed 10 customers, 15 customers, 20, 30, you know what works and doesn't up until that point. Now you want to. You want to experiment, you want to be creative, you want to learn from bringing some seemingly experienced person on your sales team.