A short advisory segment (from Jason M. Lemkin) warning founders not to leave investors confused by an unclear first slide. The speaker emphasizes that the opening slide should clearly state what the company does (beyond a logo), and recommends confirming understanding with the audience (e.g., asking if another example would help).
Then last but not least, and this is one that I think a lot of founders screw up. You do not want to leave the first slide of your presentation without investors knowing what you do. So many founders have the first slide of the presentation with a nice logo on it, and they say, like. And then they move on. And investors are sitting there saying, I have no idea what this company does. And now I'm looking at graphs and charts and shit, and I don't have no idea what's going on. Don't do that. One thing you can actually do is just ask. Hey, so now that I've explained what we do, do you understand, or would another example be helpful? You can do that.
