Jason M. Lemkin discusses why founders neglect partnerships and how they fall behind competitors who build them strategically. Strong partnerships aren't optional if you want to scale.
And the biggest mistake, and I made it too. The biggest mistake many of you will.
Make, especially if you're.
Passionate and have.
Some chutzpah.
And get out there, is.
It'S related to this. You will build those relationships. You will meet Andrew from Klaviyo or Renee from Bill.
And you will, you will get to know them and you.
Will build this relationship and you will open the door and you'll build the integration.
You'll get something going and then you'll.
Move on to the next thing.
And it starts off great and it's great. But then your other competitor comes in.
And puts four resources.
On it and.
Brings cookies to.
The office and gets to know everyone in.
The enablement organization.
And gets to know everyone.
In the customer success organization.
And even though you had, even though Andrew likes you and Renee knew you, you get boxed out. You get boxed out. So the number one mistake I see with founders don't do this partner channel thing. They wait too long, they screwed up and. But they're okay at initiating these business developed partnerships, but they don't have anyone working 120.
Hours a week on it. Three people, 120 hours a week.
And the folks that do just fox you out, it's so dumb. But they bring cookies, okay?
They bring cookies.
