Don't Let Your Best Employees Go

The third one. This was some advice I got very early on from an old boss, and I'm struggling to rethink it in today's world. But it's don't let the good ones go. Don't let the good ones go. Let's change expectations. Turnovers, higher. Voluntary attritions, higher side hustles are everywhere. But you still got to make sure the great ones don't let them go. Never. Never. And what this means is a couple of things. Look, if they're good, find a place for them. If that person is the one that got you from nothing to 10 million as your head of sales, keep them, whatever it takes. If you need to change their role, if they need to be VP of commercial sales, which is a common way to do it, you take that existing VP of sales and you have them handle the smaller customers that sometimes the CRO doesn't want to do that. Never let them go. Yeah. Find that first head of product and make them VP of, like, new products, VP of integrations, VP of something. Don't let that. All that expertise, that passion, that knowledge go out the door.