Short transcript excerpt of a YouTube discussion (Jason M. Lemkin with another speaker) about how founders should present their competition and competitive landscape to investors, focusing on best-practices for investor-facing presentations. The content aims to advise founders on what to emphasize and what to avoid when discussing competitors.
When you think about.
The way that.
Founders present competition and competitive landscapes, what advice would you give them in terms of how to present competition the right way to potential investors?
First of all, most of those two by two matrices are throwaway slides. Don't have a throwaway slide. Don't have. It's a. It. Not only is it a waste of everyone's time, but it, it makes you. It makes you look less than great. If you have a throwaway slide. If you. If you can't come up with. Let's step back for a minute. If you can't come up with a two by two matrix, do it a different way. Do it in text. Do it in a 10,000 line memo. If you have to, do it in a comic book graphic. But. But don't. If you. The two by two doesn't work for you and a two by two is a construct. Right? If it doesn't work for you, don't do it that way. Because there's nothing worse than when I see a competitive slide and I see the two by two and it just. I. The axes make no sense. I'm like, okay, this. I don't want to do this one. The best founders know their competition cold and they respect it. They respect it.
