Embrace Bad News: The Secret to Business Growth

Run toward bad news. Run toward it. This is what the best people do. They run toward bad news. Now, a lot of founders run from bad news. That's running from bad news. But CROs are even worse at it because, one, they dilute themselves. They can make it up next quarter. At the end of the year, they. And they commit to crazy, backloaded growth numbers that are impossible. Like, that's a delusional. That's a, that's a top five mistake folks make to the board in general, is committing to a crazy plan to make up for a miss. And two, they almost get paralyzed. They almost get paralyzed with maybe some excessive amount of intimidation, and they just start making it up. And they don't run toward bad news. The best ones run toward bad news.