Jason M. Lemkin shows how companies with strong brands can triple revenue by riding macro trends like SaaS growth (roughly 20% yearly) and slowly gaining market share over five years. Shopify's ecosystem investments demonstrate the pattern: grow with the platform, grow faster.
About 20% per year.
Around five years (multi-year, not immediate).
So the simple idea is, look, if you have a top brand and you attach to something that has certain macro growing characteristics, if you can even increase market share a little bit over three or four years, if the, if, if SAS overall is growing 20% a year, grew much faster last couple of years and you do that for five years and you increase your market share, you should be able to go from 30 to 100. Since you. Not in a week, it's not. You can't even. It's going to take five years. It can't be done in a week like OpenAI. But you have certain, you have, you have been a strong brand where you create that marketplace and you have the macro trends and these macro trends, you know, in investing, it takes us a little while to see them, but you know, I've got a couple of investments that are in the Shopify ecosystem. You can literally see them accelerate as Shopify accelerates, right? It's like high correlation, right? So that's, that's how you get to 100 is just. The cloud is a. For even with this last year being weird with a lot of budgets being cut, but so much money going to AI, it's like a weird year. It's still a force of nature, right?
