A short transcript excerpt from a YouTube conversation with Jason M. Lemkin about building EchoSign and its go-to-market success. Lemkin highlights that a small sales team produced many future top CROs, attributing success to top performers attracting ambitious talent beneath them.
You know, maybe going back, Jason, to your time at EchoSign, you built this business, you sold it to Adobe. What was the thing that allowed you all to punch above your weight from a go to market perspective?
There's a couple things I didn't think about until recently, but it's really interesting that we only had 20 something sellers and 10 of them went on to be top CROs, right? CROs at Brex, CRO, Ripley, now Gong, also CEO at Gong, CRO at Gong, like seismic, a long list of others. Half of them went on to be leading out in a week. You know, we sold 10 years ago. But how did 10 of those folks become so dominant? And you know, it's really the answer is so simple, but because we could write about this all the time, it really is that the best do attract the most ambitious under them. Right.
