Jason M. Lemkin breaks down SaaS scaling: $0 to $1M is brutal, $1M to $10M is hard, and $10M to $100M is inevitable if you don't quit and keep healthy net revenue retention. Growth rate matters less than you think; 30% from $10M still gets you there.
Chapters
But the ones the incredible founders that never quit that got customers they just don't fail, right? So listen that's why the very first SaaS annual 2015 our tagline was from 0 to 1 million naira impossible. No one needs another product do they? There's 100,000 SaaS products 0 to 1 impossible 1 to 10 is unlikely because that scaling so hard 10 to 100 inevitable. Inevitable. And that's still true today. If you can get it to 10 million you have good NRR and the founders don't quit like even if you're growing 30% build a spreadsheet you will go from 10 to 100 if you're patient enough even if you're at 60% growth even though the VCs will not invest in you because you're not growing 100% of 10 million if you grow 60% of 10 million of course you will get to 100 million won't you so rambly answer but if I could kick anybody, give anybody generic kick in the ass advice is don't look to these numbers for excuses it's up to you.