Jason M. Lemkin argues that delivering "game-changing" product features (not just incremental ones) empowers the sales team to re-open conversations with prospects and customers by promising sought-after integrations, localizations, or APIs. Such features energize sales and customer success, rally the broader team, reduce leadership stress, and can materially change company momentum.
Game changers are great for the sales team because they can talk to prospects and customers and let them, hey, I know you're waiting for that SAP integration. I know you're waiting for the, for the Spanish localization. I know you were waiting for, for the API or this or that. We've got it. We've got it. And not just a rando feature, but a game changing feature. It inspires sales, which will inspire the rest of your team. It'll inspire customer success because they, they, they have something to talk about rather than just price increases. Again, not just a feature, but a game changing feature will rally the team. And by rallying the team, it will inflect the curve and it will take stress off your shoulders. It will take stress because you'll give them something that matters. You can even maybe take your vacation right after that. That game changing feature. Okay, the last.
