Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

Going Global How to Expand Your Business Beyond Borders

16 May 2024 · 1 min

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A short excerpt from Jason M. Lemkin’s talk on the challenges of "going global." Lemkin notes international expansion is intimidating, can be slow for highly regulated businesses, and observes that at scale many public software companies derive roughly one-third of revenue from outside the U.S.; he cites HubSpot as an example where a majority of customers are outside North America.

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That's probably the most intimidating thing here, is going global, at least in my opinion. I think it's a very intimidating thing. Obviously, some businesses, this doesn't really work. Right. If you're highly regulated, it can take a long time. For example. Right. If you're very specific. But at scale. At scale, the average public software leader gets about a third of their revenue outside of the US HubSpot's now a majority. The majority of HubSpot's customers, small businesses, are outside of North America. The majority.