Jason M. Lemkin and Aaron Ross argue that hiring salespeople and investing in sales and marketing isn't a cost but one of the most accretive investments a company can make. Even your first few sales hires generate future revenue that far outweighs the upfront expense.
I'm Jason Lemkin and this is Aaron Ross. One thing we'll teach you is that if you invest in revenue generation, if you invest in sales and marketing, it can be incredibly accretive. And most folks don't intuit that these things aren't cost centers, that hiring five or 10 or even your first salesperson isn't a cost. It's actually one of the single best investments you can ever make. And we'll teach you why that's the case. Because those of us that have done it before don't get it in sales and in customer success. And other phones function.
