Short excerpt from a SaaStr Annual 2016 talk by Jason M. Lemkin advising SaaS founders to lead with traction. He emphasizes rapid revenue growth in B2B SaaS, the early-stage opportunity in the market, and practical advice to share metrics and stories to attract attention.
If you hit it in SaaS, if you hit it in B2B, you can grow so much faster than ever before. Almost all the companies that I work closely with will go from 1 to 10 million in revenues in five quarters or less. And overall, it's early. It's still the second inning for this SaaS stuff, and the fact that we've got another seven to eight fun years in the current cycle means it's just getting good for SaaS. Or too, I think as a founder, it's always hard to break through the noise. You've always got to get your elevator pitch right. People are attracted to traction. Anyone that's got a million in revenue or more is interesting. There are interesting stories there. So. So if you've got traction, my advice is lead with it. Don't be shy. But share. Share your metrics, share your experience, share your numbers, and people will just gravitate toward that.
