Excerpt from a YouTube talk by Jason M. Lemkin describing how Klaviyo replicated Shopify’s agency-driven go-to-market model, and how that model spawned similar plays (e.g., Gorgeous, a ‘Klaviyo for contact center’ that Lemkin invested in). The speaker asserts agencies were central to Shopify’s rise and that Klaviyo intentionally copied that approach.
Klaviyo kind of pioneered aping Shopify with this agency model. Shopify took off with these agencies. It boxed out Big Commerce and Magento and all these others, all this. It just catered to these small shops. Okay, maybe we'll get Toby here to explain how it happened. Okay, Klaviyo copied it. They copied it. And then I invested in a company called Gorgeous, which is like Klaviyo for contact center. It's coming up 100 million. They copied Klaviyo. Okay. They literally hired a guy that had done this in the Shopify ecosystem.
