Jason M. Lemkin warns against over-monetizing SaaS products. He shares a story about a company that threatened to cut off service unless a customer paid a large upfront licensing fee, showing how aggressive tactics damage the community and brand loyalty you need to build.
Let me ask a question to transition to a topic of efficiency which will be a fun one to talk about. Yeah but when you have a brand that people have high affinity for like a Vimeo, especially coming in from where you have how do you make sure you don't over monetize that? How do you invest in the positive attributes the community? Because there's so much I I think part of the tragedy of sass the last 18 months is over monetizing as things got harder, as NR came down, as growth came down. There is I want to hear from you but there was a story where up in Sasser there is a beloved product we all use all the time and I among others, we among others paid $300 a month for this product and we got a threatening email at 11 o' clock at night saying we had to spend pay $50,000 for 5 times as much license up front and if we didn't pay it by Friday they would turn it off. Now why did they do that?
