Jason M. Lemkin says hire sales leaders who still close deals themselves and can turn 50 leads into $200k-$400k in extra revenue. Marketing heads should run their own campaigns and events to generate more leads, not just manage budgets.
A great head of sales that will actually carry a bag. A great head of marketers is actually willing to campaign themselves or to put together an event themselves. The great ones are always accretive. This is like a recurrent saster post for 12 years. A great head of sales will come in and take your 50 leads and turn them into more revenue than without them. They'll turn into 200k more of revenue or 400k or whatever their OTE is. A great marketer will get you more leads.
