Jason M. LemkinCEO, SaaStr · Co-Founder of SaaStr AI, SaaStr Fund, Adobe Sign

How to Find the Perfect Sales Representative for Your Founder Led Business

20 Mar 2024 · 0 min

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0:22

A short advisory segment from Jason M. Lemkin on hiring sales representatives for founder-led businesses. Lemkin emphasizes that in the founder-led stage you often must micromanage early sales hires and seek a particular type of rep—one who can act as the founder's right-hand, who 'would buy your own product' and come from varied backgrounds.

And here's a bit of, a bit of a learning, almost a paradox in the founder led sales. You almost have to micromanage a bit. You need a very particular type of sales rep that can be your right hand person that can get it done for you. And if you, you could, and you can hire a different type of person in the founder led stage, probably all that matters is that you would buy your own product from them. As we've talked about, they can come from different backgrounds.