Jason M. Lemkin advises entrepreneurs to measure their "trailing velocity" — the average growth rate and average burn rate over the last 3–4 months — and treat that as their baseline plan. He emphasizes realism: accept your recent performance as the starting point, then calmly and realistically plan how to improve, noting there are limits to how quickly you can inflect a growth curve.
First of all, you have to look at your trailing velocity. You have to look at your last three to four months. Average the growth rate, average the burn rate. And that's who you are. Whoever, whatever you've been growing or burning last week. Even if you want to be a different person, even if you don't like how you look, that's who you are. The average of your last three to four months. And that's your base plan. And then you have to calmly sit down and say, hey, if I don't like that, how do I do better? And how. And be realistic about it. You can only inflect a curve so much if you, if you.
