Jason M. Lemkin explains why founders get trapped doing everything themselves and how to break free. He uses Jeff Lawson's experience at Twilio to show what happens when a founder stays too involved in sales instead of building a team that can run without them.
Because a founder dependency is a, it's a, it's an existential problem. And you got. Making yourself obsolete is the dream of every founder. But maybe you could only come close. And it's true. In sales. When I started doing these Sasser events, I would interview all the CEOs out in the early days. I would ask the Jeff Lawsons from Twilio and the Peter Gassner from Viva, and I would say, how much time do you spend in sales? Like, in the early days, before they all, they were all bigger, and they're like, more than ever. He sits up the more I'm like, really, Jeff, you just went public at Twilio in 2016. You're a developer focused company. You're spending more time in sales than ever. Yes. Now, sometimes that means more time with customers. It's not always prospects.
