How to pitch Sequoia & Angel Investors w/ WorkLife VC, Stride.VC, Chapter One Ventures, and Sequoia

Give yourself about 15 seconds and then go time.

Someone counting. Ready to rock and roll?

Yeah.

Let's do it. Okay, awesome. Thank you so much, Brianne, Steph, for joining me today. I'm very excited for this one. I think it's always good to set some context. So let's start with a little bit on you and how you made your way into this very wonderful but unique world. So let's start with that. How did you make your way into the world of investing and how did you come to be where you are today? You can choose who goes first.

Steph, you go first.

Okay. Well, first of all, thank you so much for having us on stage. Saster and Harry, thank you for joining us. Brianna, it's wonderful to be with you too. I'm Stephanie. I'm one of the partners at Sequoia, have been here for about five years working on everything early stage where we're partnering with companies from Idea, so Seed, Pre Seed all the way through to IPO and beyond. Found my way, you know, into Silicon Valley after a long period of time across Hong Kong and then Beijing. And it's always been my dream to be at the epicenter of everything, Silicon Valley and entrepreneurship. And so it's been a dream to be here working with a bunch of interesting companies across the Enterprise and SaaS worlds.

Brianne, tell me.

Hi everyone. Thanks for having me. I'm Brianne Kimmel. I am the founder and managing director of a new early stage firm called Work Life. I started out as an angel investor. Prior to starting the firm, I was on the go to market team at Zendesk and had built a great program called Zendesk for startups and had been spending a lot of time in the ecosystem. And one thing that I noticed especially at the earliest stage is there's a lot of really business critical questions that founders ask specifically for SaaS companies. There's always a question on do you start more bottom up or at what point do you start thinking more top down and layering in a sales team? And so I found the more time I was spending time with early stage companies, SaaS companies in particular had a lot of questions. And so I had built a program called SaaS school that I run once a quarter and essentially use that program and a lot of great relationships that I had in the ecosystem to start my own early stage fund. And so we are less than a year old. We've made about 20 investments to date and some great companies that are actually speaking at Saster this week. And we help companies with Go to market. So that's everything from building early community, sort of bottom up evangelism, which is especially relevant for dev tools. I spent a lot of time on self serve growth and growth engineering and what that means for SaaS companies. And we host a lot of events actually over Zoom, which is really awesome. We've been doing weekly events, kind of chipping away at different questions across an organization. So we host everything from sales ops to marketing ops. You know, what's it like to hire your first developer evangelist? And so we're very much a community and network based firm and I'm a solo general partner.

I said we'd go off schedule. I didn't plan on this early, but I do actually just want to talk about the market a little bit because it seems crazier than ever right now, especially when we look at multiples on revenue being paid and just the velocity of rounds being done. So we assess the health of the SaaS funding market stay. For me, it's crazier, more expensive and more liquid fluid than it's ever been. I'd love to hear your thoughts and Stephanie can start with you from the Sequoia perspective and then move to you. Brian. How are you assessing the health of the SaaS funding market stay. And are you with me in terms of almost being concerned at the sheer volume?

It's a crazy time in the SaaS and enterprise world right now in terms of, you know, I would say both on the private market side as well as on the public markets. I think Zoom has been leading the way in terms of just building an incredibly interesting business at impressive scale and continuing to grow so quickly. And the same is true, I think, for many other SaaS companies in the public markets. And so that's, I think fueled a lot of the excitement as well in the private markets, even down to the series A and C stages where we're seeing that. I think it's an interesting time because.

There are a lot of new, interesting.

Applications that are now possible because the future has been accelerated by a lot.

Of what Covid has brought a lot of things around.

The productivity collaboration world in SAS has seen increased adoption. Zoom and Slack are of course two good examples, but I think the same is true for many new emerging products that are coming out because people are realizing that this could be our future for a long period of time going forward and even a lasting impact post Covid.

And I think the same is true.

With the enterprise adopting more and more cloud applications. Again, that feature has just been accelerated.

So there is a Lot of excitement.

That is fueling a lot of energy and high activity as well as higher valuations and multiples being paid. I think the investing ecosystem has been super active, I know for us at Sequoia, and I'm sure this number is even. I think this number was maybe what we looked at in August, but we have now partnered with 15 companies at the seed or series A stage since March after Covid and after Shelter in place in mid March. And so that's impressive in terms of just the high activity that we've been having in a time of a lot of uncertainty and a time where there's been a lot of adjustment, I think, both on the entrepreneurial side and on the investing ecosystem side as we adapted to working from home and meeting founders virtually.

Yeah, I completely agree. I mean, building on Steph's point, Zoom is now worth more than 85% of the S&P 500. And as of two days ago, Zoom reported that they are worth more than IBM. And so we're seeing these new Silicon Valley based companies achieve true global and mainstream adoption. And so it's been really, you know, it's been fascinating to see even pre and post Covid for early stage companies. A lot of what happens behind the scenes is really interesting because there's periods of unexpected demand. And so if anything, as an earlier stage investor, there's a greater need for talent. And so hiring is more important than ever because if anything, we're starting to layer in go to market playbooks and helping companies go enterprise ready sooner than they would have previously. Because large Fortune 500s and large enterprise and teams that were maybe slightly more adverse to working from home have now been pulled into a forced and pretty steady state of working from home. And so there's a lot of considerations there both on the company building side of things for founders, on the talent side of things for people that are looking for their next job. And from an investor standpoint, initially, prior to Covid, I had a theory that there would be a little bit more of a market reset or return to basics, where I felt like prior to Covid, we were already seeing really high valuations, we were seeing really great teams and really great products being built. But I think at the earlier stage we see that good ideas come in bunches. There would be many companies going out to fundraise at the exact same time with awesome teams that are all building something that's really impressive. And so I had a hypothesis that it would get back to traditional SaaS metrics and that there would potentially be a cooling from evaluation standpoint. But what we're seeing mid Covid and even where we are today is that that doesn't seem to be the case. And you know, companies are, there are great companies being built right now. I think that with an extended period of time at home, there's a lot of people starting companies. And what's awesome is that, you know, I get really excited about, you know, the companies that you know are potentially seeing a higher valuation or are potentially seeing accelerated periods of growth. Many of them are leaving high growth tech companies like an Airbnb and Uber. They're making their way into enterprise, which is awesome because when people are at home or when people have experienced some of these business critical missing pieces of their tech stack, they end up leaving the company to start something great. And so I'm very excited to see just the amount of companies being started. And I think quite frankly, given the success of how specifically SaaS companies are performing in private markets and then scaling very efficiently into public markets, the valuation is sort of where it stands today.

Now we will get schedule, but I just want to roll with the conversation because it's much more interesting. And that is like you've mentioned the proliferation of kind of tools that are being built especially around remote and collaboration. And when we look at them, there's a lot of people that would say it's a lot feature driven. And so it's the question in the investor's mind, is it a feature, is it a product in a its own right? How do you think about determining feature versus product with the proliferation of these tools? And then secondarily, I guess, do you think we'll see this kind of consolidatory market where these tools do get acquired for anywhere 20 to 100 million by your zooms or mega companies who are kind of eating the stack, so to speak. How do you think about that?

Yeah, it's a great question. I'll jump in. So my point of view is always on the side of the individual who's using the product. And so the entire shift towards the consumerization of enterprise is can we efficiently acquire as many users as possible? The interesting thing about the way that people are working today is there's a lot of tools available, there's a lot of great products and things that you can use. What I find to be really interesting from a feature wedge standpoint is now the wedge has to be much richer and much deeper than it used to be. I would say that consumer demand for great product design, for great onboarding for you know, personalized customer success is really important. And so I find if anything, especially during COVID companies are investing more in community and customer success and these programs where essentially there needs to be, yes, amazing product design and yes, amazing features that do differentiate one product from another. But also I'm noticing that even at the earlier stages, companies are starting to layer in more programming and more resources to ensure that individual users see a noticeable differentiation from other products that are available.

I completely agree with that. For me, I think it comes down to just back to basics. Figuring out who your core user is, what their pain is, and figuring out how to build product that's differentiated enough for them. And I think if you have a very, if you focus on the right core user and you try to solve their top one or two needs in a very differentiated way, in the same way that someone like Figma has done for designers, which we're thrilled to be partners with, something like what Linear has done for modern day developers or something like what Zoom has done for the average user. I think all could have said that their initial product in the early days was or could have been just a feature, but the extent to which they really honed in to focus on delivering the most delightful experience that was differentiated from all the incumbents in the space and then build around that, I think what has given them that opportunity to really define a category around them.

Yeah, no, I totally agree with you there and I did promise we would actually move to the schedule and not random questions to you. So if we think about kind of investment strategy and a little bit deeper and more personally, how do we think about that and do you have any nuances to yours in particular? And I guess also has it changed over time at all?

Well, so I can take a swing at this first. So at Sequoia we are I would think of as your Full Stack partner. We want to be your first partner and we want to be your long term partner and we want to be with you, supporting you at every step of the way, both in terms of capital and resources and also just time and energy and help our investment strategy. So it's very full stack and I would say in the early days, you know, we are actively working with our companies whether they're regardless of stage and we, you know, we dive in to help on both the strategic side of things as well as more of the tactical. Which SaaS companies do we work with? You know, I would say everything from Dropbox, which we were actually an early stage seed investor in, and we've continued to partner with over time as well as, you know, companies like Snowflake and Zoom and Okta as the bigger players. And we're also excited about many of the emerging SaaS companies in our portfolio. A few that I work with in particular are Linear, which is building a modern issues tracking tool, Mid Desk, which is building trust and identity for businesses through API infrastructure evervault, which is building dev tools for data privacy and amongst a number of others. So I think we're big, big partners with everything in SaaS. They're beautiful businesses when you have a differentiated product product and a defensible moat around you and we can't wait to partner with more.

Brianne, hit me. What's the strategy?

Yeah, so I mean work life is less than a year old. We initially got started in a lot of workplace productivity and tools for remote teams. And so early investor in tandem. Lately we've been spending a lot of time on dev friendly infrastructure. And so I prior to starting the fund, I had been an early angel investor in webflow and had made a number of angel investments in the low code, no code space. And so I love thinking about what are new technologies that enable anyone to start their own business and what are ways to get businesses off the ground faster. And so one of the interesting things that I think a lot about is in the same way that Stephanie thinks across the capital stack, I'm primarily focused on early stage, but I think broadly across the entire work stack. And so the work stack for me means everything from internal tools, HR and culture, things that actually make a great place to work. And I think that's increasingly important when teams are fully distributed. I also think about financing to start your own business. And so a number of investments have been new forms of financing for traditionally underserved segments. Think individuals that want to start their own Shopify, start from home, which is increasingly important as people are looking for new ways to make money. I'm an investor in a company called Pipe and Pipe is a great new financing solution for SaaS companies, essentially enabling you to think beyond venture capital. I always take the opinion that not necessarily to compete with venture capital, but I think increasingly founders want more options. And so I view this as part of just a broader democratization that's happening across venture, across small businesses. And now for SaaS companies, you can actually finance your business using your recurring revenue, which is a really powerful driver. And so I would say broadly through and through thinking about what are new services and tools and technologies for different teams across a traditional workplace. But increasingly, while people are at Home or while we see this greater shift towards people starting a business from anywhere, I do look at a lot of tools for SMBs too.

Now I do have to ask, I never used to like kind of divisive questions but actually now I quite enjoy them. So I'm going to try this one. It's like you mentioned being full sat there Stephanie and like that's fantastic. It's also challenging in a lot of ways for the early stage people because like bluntly, you know, price sensitivity wise you can build ownership across rounds. And so you know what I've seen and I'm sure what Brianne's seen and obviously not from Sequoia but from other patrons, they just price it at 25 pre on a pre launch company that should be 12. I mean it's not right and it just compresses all multiples. I mean it's fine for them because they've got a billion under management and they're just spraying 3 million pound checks into 30 companies. You've got 30 options and you know what, you only need three to be great. And so like I don't really know where I'm going with that but I guess my question is like how do we feel about like multi stage funds investing aggressively at seed and then how would you advise founders in terms of constructing their early cap tables when speaking these big multi stage funds?

Yeah, it's a very, very interesting question. I mean it's funny, I feel that, I mean I think we feel that pain too on our side and the reason is that with Sequoia we're investing multi stage. We do that, you know, one where we have two separate teams internally and so the early stage team which focuses on everything seed and series A and seed being, you know, anything from an idea to just a pitch deck where we've, you know, partnered with companies, sometimes even no pitch deck and so they're super early. And then we have our growth stage team which partners with everything series B and onwards. And so, you know, and then the other thing is that we also have separate funds at which we partner with different stages. And so I actually think that gives us the forcing function and the discipline to be investing at the right stages and to be disciplined about.

The investment.

Rounds and the valuations at each stage. But we definitely feel that pain on the other side as we're seeing multi stage funds investing out of one fund and paying super high prices as well. And so that has definitely changed in the ecosystem and it's definitely more and more presenters that got this big Term.

Sheet for overpriced round and they know it's overpriced. They're often like, I don't know how I got this, but I've got it. How do you advise them?

So I think of it as think about what you want to build long term and what is best for you long term.

And.

I think on one hand it's great from the founder perspective, from a dilution perspective, if you take a one year, two year timeframe. But there is a forcing function of what is reality and at some point we will be back to reality and the business that you've built will have to support whatever valuation you are raising at today. And so if you think you can grow to that stage, fantastic. If not, what is the right healthy long term view you want to take for this stage? Thinking through the entirety of your journey over 10 to 15 years and there will be many, many ups and downs along the way. And so you do want to be prepared and disciplined yourselves. And I think it's a good filter too for founders who realize that and who have that long term oriented view and are very, you know, I would say are truth seeking in what the, where they are at today in terms of stage and also truth seeking in terms of the journey that they have going forward and what they want to deal with along the way.

Brianne, what are your thoughts?

Yeah, it's an interesting time in the ecosystem. I find broadly there are more new funds than ever. And so I encourage founders from day one to think about founder partner and founder firm fit because I think there's a lot of optionality in the ecosystem. What's awesome and what I respect so much about large platforms like Sequoia is the fact that they have a large existing portfolio. Oftentimes your new investments could be repeat founders that you've backed before. And so we have a shared investment in Phil Libin's new company.

Mm.

And you know, Phil had a really long term relations, long term relationship having started Evernote and now working on something new. And you know, so as a, as a new VC and as you know, an angel, you know, scaling into a new fund, what's awesome is that the more time you spend with founders and the earlier you are in building that relationship, the more value you can add. And so you know Harry from Pry, he'll talk about check size to helpfulness ratio. And so for new angels, for operator angels, for new firms, we over deliver on value because we're building a reputation because we're from day one, from idea to that Next round. And so what's awesome is just hearing directly from founders how much optionality there is currently in the ecosystem. And so whether you're approaching it at a partner level and you're looking for someone who has backed companies that have a similar path and growth trajectory that you aspire to achieve, or you're choosing a partner that has previously started or built or worked at a company that you admire, respect and want to learn alongside. I see more optionality in the ecosystem when it comes to the, the multi stage firms. You know, in the short term I, I'm very much focused on early stage and so oftentimes I'm investing prior to a large platform. You know, when there are options, when, when a founder would like to work with a multi stage platform, you know, there typically are allocations and there's room for, for all of us to collaborate. And so I actually love those partnerships. Those are some of my favorite because as a new firm, as a solo gp, getting plugged into programming community and a large portfolio does present a lot of value for founders. And so I always encourage teams, both co founders, to really think through strategically what are some current gaps or learning opportunities and how do we complement that with angels on the cap table early on. And then also how do you build? You know, fundraising is a sales process and so you have to really build a pipeline. And so part of it is actually driving that strategy, meeting with investors over time, getting to know them, you know, doing virtual whiteboarding sessions over zoom. And it's building those relationships to find who is the right fit. I'm typically, you know, less concerned with which firm, but oftentimes helping founders who are the right partners and who has the right operating experience to build the business that you want to build.

I'm really intrigued because there's kind of two different schools of thought there. On the fundraiser, it's like investors invest in lines, not dots. And then you have a lot of YC companies that I'm sure we all got for the first two weeks, like, oh, we're heads down building. And some say, hey, be very focused and only raise when you're actually raising. How do you think about it always be raising versus the heads down building. And how do you advise founders in your portfolio actually, because they always get inbound.

Great question. This is where I think. So I would say trusted relationships from the beginning are really important. And so oftentimes I'm investing in pre seed idea enabling founders to build an mvp. And so oftentimes those conversations happen behind the scenes where potentially early angels can make introductions. I think having sector aligned CEOs on the cap table are really important. So my LP base is primarily sector aligned CEOs. CEO of Zoom Slack, all of the large cloud companies are part of the work life network and so having the ability to ask questions and knowing when to meet investors can be really important. I oftentimes find, especially in this environment, as the multi stage platforms are coming down a little bit more, building that relationship is actually really helpful I think in a lot of ways. Specifically, specifically SaaS companies are seeing preempted rounds and so building that relationship, getting to know someone when you're not fundraising, it removes a lot of the pressure. I find that if anything that's when you build trusted relationships rather than walking into a pitch meeting and it becomes more of a transactional dynamic and it's a need for capital. Sometimes building the relationship ahead of time and really getting to know people is a better way to understand what it's like working with them by giving that time and that space and allowing investors to truly help. So making customer introductions, spending time on product, like getting a real feel for what is the value of add beyond capital because you know, all partners and firms are quite different.

Yeah, I completely agree with that. I think picking your partners with your investors and then your future board members at different stages is an incredibly big commitment that you, you'll be making at different stages along the way for the next 10 to 15, maybe more years. And so, you know, I think on one hand it's always important to be hyper focused on building product and building out your business and growing your team and culture internally. At the same time, I think you want to be super thoughtful about the folks that you do want to be building relationships with along the way because it is such a big commitment.

And so, you know, I don't advise.

Talking to a bunch of folks, but I do advise talking to handfuls of folks that you think will be tremendously valuable at some point in time. And so as Brianne just mentioned, I think a lot of these are built over time where, you know, you talk and you're brainstorming about product ideas, about go to market, making potential customer introductions and getting a sense of how they work because that's going to be what you have with them over the next 10 years. And I think you want to find a partner. Brianne mentioned something else earlier on, which was part of the question Harry had asked around. How do you pick your partners? I would always recommend picking a partner or a handful of partners who you think are going to be deeply invested in your company and your business. And I think the only way, I think one good way of knowing and filtering for that and knowing how they add value is by working with them over time.

So highly, highly recommend.

I think it's one of the most important things, picking a partner that you know is going to be deeply invested in your company and can be your first phone call, whether it's good news or bad news, through all the ups and downs along the way.

Totally with you there. Can I ask, how do we feel and again, maybe it's like divisive on it. How do we feel about the rise of solo capitalists? It's got a lot of attention, impressive in the last few weeks and a lot of founders are going how should I think about it versus traditional firms because their check sizes are competing now? How do we think about the rise of solo capitalists and how do we advise founders there?

One I was going to make one comment, sort of a tactical comment based on the last question. As a managing director of a new VC fund, I now have investors. And so I was given a really great piece of advice from one of my mentors who's been a longtime managing director at another firm. And he had said, especially as an early stage firm, 20% of your week will always be spent with investors. They're either your current investors or your future investors, tactically speaking. I maintain a list and I check in with investors and I have my own version of that fundraising process that is always on. But I highly encourage founders to spend most time on product and then, you know, maybe it's 10, 15, 20% of your week casually catching up with investors, whether it's your current ones, you know, pre, pre board, pre board member or you know, obviously boards take up a little bit more time but or, or it's courting and actually spending time with potential partners for future rounds. Switching gears to solo capitalists. I didn't aspire to be a VC when I was growing up. I grew up in Northeast Ohio. I had never heard a thing about venture capital. When I was at Expedia working in products. I think product managers in particular tend to start really spending time and trying other people's products. I had been teaching classes at General assembly, which later I turned that curriculum into SaaS school. And so. Towards my earlier part of joining Zendesk, I started to think about what it would look like to join a firm or to make that transition later in life to doing independent board seats and angel investing. One of my great mentors Ann Raymundi. She's currently on the board of Asana and Gusto and Patreon. And so I saw firsthand what it's like to have an amazing operating career plus start to build a reputation, a known reputation, to later have board seats. It wasn't until a few years ago when Angellist started making it incredibly easy for individuals like myself to start their own firm that that was even an option. And so for myself and for a lot of the other solo capitalists that have been operators and were first time VCs, I believe there are a few things that are happening. It's never been easier, in the same way it's never been easier to start a startup because of aws, because of low cost software, because of just the capital efficiency of even starting a SaaS company. The same is happening in venture where if you have operating experience, if you're consistently publishing or recording podcasts or building something that attracts great companies, the natural progression is to invest in those companies because you're already providing advice, you're already digging in, you're already being helpful. I'm excited to see the new rise of solo capitalists. I'm curious to see to what extent solo capitalists remain solo and continue investing under their own name or to what extent are there individuals that aspire to build an institution. And so I think that's the question I typically have for other solo capitalists. Is is this a great way for you to spend time with companies, build a personal brand, build your own personal portfolio, but that will always be under your name or are you is the long term goal to build the next benchmark Sequoia or enduring institution? And so it's still very early, but I think it's great to see to what extent solo capitalists can write flexible small checks as a 50, 100k entry check. Now scaling into solo capitalists that are writing series A, series B level checks.

Steph, what are your thoughts?

It's a super interesting topic. I think it's the topic of 2020 in the investing ecosystem for sure. It's interesting because I almost think a lot of this is in cycles, right? And you know, I think many of the most wonderful solo capitalists, both of you included, are I think this is the next era of having, you know, proven yourselves as angels prior to that. And so I do think that this is the next inning. And to Brianne, what Brianne alluded to, it'll be interesting to see what the next inning of this is and whether, you know, these funds will remain solo GPS or whether these funds will potentially merge, whether partners will merge and build more of an institutional multi stage round over multi stage fund over time. And I think that'll be interesting to see what happens over the course of a number of years and a number of different funds. I think from a founder perspective, I think it, you know, I actually think it comes down to just one simple question still, which is, and it doesn't matter if it's an angel or a solo capitalist fund or an institutional fund, it really comes down still to picking your handful of partners and figuring out and exploring, doing the diligence to figure out how and where. And at one point in time various folks can be super helpful to your business. And it still comes down to picking your partners thoughtfully, you know, I think and taking a very, very long term oriented view on that and putting yourselves in the shoes of five to ten years from now, you know, who are the, who are your starting five folks who are going to be your first phone call down the road. So I'm excited to see a lot of these solo capitalists rise and build up that ecosystem. We've been very, very collaborative with both of you and as well with many others in the ecosystem and we're excited to work together on more as this ecosystem grows.

Can I ask, in terms of building that really trusted relationship with the founders, how do you think about doing that and kind of really building that relationship of trust and intimacy where you are one of the first five and is there a process for you in terms of how you build that?

Well, I think once you get started working together, you're in it together, you know, through many of the ups and downs and through both the expected predictable as well as the unexpected. And you know, I think there's, there would be a few ways that we look at it. There's the structure, you know, company building aspects, some of that is specific and one on one to your company. And so with all of our companies, including pre seed stage companies, we're meeting with them on a regular monthly basis as almost training wheels for what real board meetings are. And as a way for us to kind of dive in and help with both the strategic decisions that you'll make. Things like what is the one most important decision you'll make in this year and what is that one most important thing to get right as well as the more tactical around hiring and.

Product.

And go to market. And then on the structured side, I would say there's also what some of our new programs that we're putting together at Sequoia where we bring together 10 of our companies, existing portfolio companies, to work together and learn in a structured, yes, you can build a business, how do you build a good business, how do you build a great business and how do you build a lasting business? And so there's a lot of structured content there. And then I would say it's the all the in between late night phone calls, weekend phone calls that you get, which are sometimes super exciting and fun and it's an interesting new partnership that you're thinking about, it's an interesting new product idea, it's an awesome hire that you're making and you want help closing or it's just something you want some feedback on. And sometimes it's the totally unexpected.

Right.

It's the you thought you had product market fit, but something's changed in the ecosystem. And so what do you do now? You thought you had this hire, but this candidate, but someone's potentially he or she's getting hired away. It's things like, you know, the unexpected of what's, what happens inside the building that, that you would never hope to happen. And it's just being there every step of the way and figuring out one, how to tactically navigate through that. And two, offering the support and help that folks need through it. I think Sequoia likes to joke that through all the ups and downs, at the highs, we're your sparring partner. And so when everyone's cheerleading you on, we'll be there too to cheerlead you on will also be there to help figure out the next corner. And that's where the sparring partner piece comes in. And then at Lowe's, we're there to kind of help soften that blow and to help figure out who each talked to to navigate through this, who might have gone through it themselves prior. Many folks in our portfolio likely have gone through that. And also what are the mistakes that other folks have made along the way that can help that you can avoid if possible? So it's really just being there for the good and the bad and being supportive and being in their corner for the entirety of their journey.

Yeah. So pre Covid and post Covid, it's a little bit of a different strategy. Prior to Covid, I was hosting saschool once a quarter doing a lot of in person events in San Francisco. I had a joke that I was typically eating lunch at Uber and Airbnb more so than any other company because essentially as a first money and investor, it's my job to know who is thinking about starting Something because oftentimes there's an idea, there's something that you've been thinking about on evenings and weekends. There's a team that you've been working with for a while and you're just waiting for that first check. And, and so I love being that first check that puts someone else in business. And so the way that I think about that today, even during COVID is I do actually spend a lot of time inside of other companies, judging hackathons, hosting office hours, doing more sort of networking events. Because my goal is essentially to have really good coverage across companies that have really strong entrepreneurial cultures. That's like my version of finding companies early. It's really figuring out who is most likely to start something or who are the early builders of high growth companies that are most likely to start something. So that's the first thing. The second thing is, I would say, especially today, what's interesting is that investors are quite readily available now that we've removed the commute, now that we're not having, you know, long dinners with portfolio companies. And I just feel like the new normal for investors is actually quite different. And so I find having unstructured time throughout the week for more ad hoc working sessions that people are get with small teams that are getting ready to start something or small teams that have a proof of concept is really important. Harry, you've done this better than anyone I know. But also having a reason for founders to talk to you, I think the fact that you've built this amazing platform that founders are excited to join the podcast or, you know, founders are excited to learn about different investors. You know, when I was just getting started in thinking through the core mechanics of building, work, life and whether or not I wanted to operate under my own name or build an institution, a lot of these questions that I was thinking through, it was so helpful to have the podcast as a resource because, you know, I myself was a new VC and so learning from other people's styles and sort of adapting accordingly, but then also, you know, finding my own style has. It's been really helpful.

I really appreciate that. It's always quite entertaining to me because I'd pay like huge amounts of money to speak to people that I do and then I just get to record it and make money from it too. So it's, it's kind of the dream job in many respects. I do want to ask that. I've been kind of a little bit and actually kind of Q and A wise, I can see we've got questions coming in and so I'm relying on you to help me on Q&A's coming in. I'm quite passionate more about bringing a little bit more humanity and vulnerability to the investor class. I think between VC brags this week on Twitter and S1 teardowns, I think VC's lost humanity. Actually, I might just bring some of it back. What are you feeling vulnerable or challenged by right now? And how are you thinking about that? Sorry, that's a really out there.

It's a really good question.

I mean, I think it's interesting because especially when you're partnering with companies at the earliest of stages, even when it's just an idea. You know, Brianne mentioned having lunches at Uber and Airbnb headquarters just to meet folks who are starting to think about leaving their jobs and thinking about taking the leap. I think the challenge in a time where more and more people are starting companies than ever, especially when we're all remote, and so it's not exactly a physical location epicenter anymore, you have no idea where the next company or interesting founder is going to emerge. They're kind of like little nooks and crannies in the Zoom universe. And you just have to, you know, you have to put yourself out there and have to magically meet or learn about something that's interesting. And, you know, I think the waterfront of companies that are being started today is higher and larger than ever. There are more and more ways to put yourself out there. And Brianne and Harry, you both mentioned, you know, various things around building a brand and creating content that allows people to build a magnet that helps you build a magnet for other people to come to you. And so, you know, I think it's just an interesting challenge of it's no longer the days of, I think what venture was probably 30 years ago when you had both fewer entrepreneurs and also fewer investors. The world looks completely different, and that pace is just accelerating.

Did you think about building your own personal brand then and do Stephanie's sessions like a podcast into the world of Stephanie Zhan? I'll take that as a creative idea.

Yeah, no, I've definitely thought about it. And I think we think a lot about, I mean, creating content for all forms of, I would think, topics as well as formats. At Sequoia, I think we've always been. The Sequoia ethos has always been, you know, we are part of the Sequoia brand. And so I think unlike other firms where everyone creates their own individual brand, you know, we've stuck to more of the be the Sequoia tree and you know, be a part of, represent that platform in that firm, which I've, you know, which I, which I've also loved. And so I definitely wish regardless that, you know, I had the time and I could create content. I think both of you guys are leading the way on that.

Brian, what do you think?

It's a really interesting point, Steph. I feel like in a lot of ways, you know, venture is all about decision making. And so a huge part of decision making is knowing when to say no to something and when to lean into something. And so I think about this a lot. I would say prior to starting the firm, I was tweeting, writing, joining a lot of, you know, podcasts and having more conversations more regularly. Now that I'm the managing director of a new firm, the opportunity cost for me is would I rather write a blog post that can be fairly self serving or would I rather get together and do something that supports the entire portfolio? And so I've been spending a lot more time on programming on Back office, on actually building out systems and processes and differentiated programs to ensure that portfolio companies across the portfolio have an immediate answer to questions. They have great peer relationships and there's sort of a cohesive nature across the entire portfolio because it is primarily SaaS, because it is primarily seed and series A. And so I think about that a lot. Where I think the one thing that I have learned and I deeply appreciate about the craft of venture capital, which historically has been a little bit more of a cottage industry, there hasn't been a lot of writing about it. You know, the actual like core mechanics of a lot of this is, has been largely quite quiet and confidential. I think there's a lot that happens behind the scenes. And so a personal brand is one way to attract companies. I also find that, you know, some of the best introductions and some of my strongest relationships have just been one to one email intros or, you know, spending. Doing one helpful thing for one portfolio company then leads to them feeling comfortable and confident in introducing their friends who are also starting companies. And so I think there's just a lot of different styles when it comes, when it comes to venture and you know, broadly speaking, I think having a personal brand is great. It is a way to get discovered. It's, you know, if you're an operator and you want to build a lot of expertise around a specific skill set or sector, I think, I think writing is a great way to do that. I highly encourage it. I'm also increasingly excited by the fact that there's even more optionality with tipping on GitHub. I actively tip and support a lot of projects that I discover they're not quite ready for venture capital. They may not be compatible with the work life model, but I think tipping developers for the things that they're building is a really valuable way to support the broader ecosystem. I also feel the same way about Patreon for creators. When I discover a creator or hear a podcast or learn from a piece of content, I do believe that there are many ways that you can actually pay it forward and that can actually help someone scale from a hobby into something that becomes a more substantial career or way for them to make money.

Yeah, totally. Tell me, do we have a question each? Because we're running low on time, but is there any question that you want to select? Balanga, You've been incredibly helpful on the question selection.

I've been trying to answer these as they come in live and there are so many.

Is that one you want to choose?

Brianne, do you want to take one?

Sure, I'll choose one. What's the most common mistake that you've seen founders make which limits their ability to scale and grow? Harry, do you want to go first? I'll turn it around to you.

Oh great, that's fantastic. I think a big mistake I see founders make, especially in the early fundraising days is they go out, get a load of investor feedback, speak to obviously not Sequoia, but large multi stage funds. And the multi stage funds say, hey, you're raising one and a half now, you should actually raise three to five. And then they come back to the original CD ecosystem and say, actually I know we were raising one and a half when we last vote, but look at X fund who told us we should raise three to five. So we're going to try and raise three to five now. And then it's like, whoa, whoa, whoa, that's now moved out of seed, moved out of our comfort zone. So sorry, it's not going to be for us. And then they go back to the multi stage pairs and they're like, well actually it's kind of too early for us too actually, so we're not going to dive in. So it's like be very deliberate around what you're trying to raise. Do not get high on your own supply on anyone else telling you that you can raise more or you should raise more unless they put a term sheet down, which find that's something to consider. But just be very disciplined in your mindset around what you want to Raise, build a sports team. Everyone has a position on a cap table. Mine is distribution and content. I'm not going to help you on product strategy. Jeff Morris Jr. And lots of other brilliant people are much better than that than me. But I will help you on scaling a content engine to millions of listeners. Do you know what I mean? To have a very defined role for each investor and just be very disciplined around that and what you're wanting to raise. Yeah, I could talk for hours on that.

I have a lot of thoughts on this as well. I think especially as a first money investor, as a firm that invests in many first time founders, scale is a really interesting. It's a really interesting. There are problems behind the scenes that remove. That remove your ability to scale. And so the thing that I encourage founders to do a lot is be open and transparent about highlights, lowlights, where you're spending your time and where you're getting blocked. I think that oftentimes, especially if you're a first time founder, there is, there's a desire to build everything and there's a desire to be like have your hands in everything that's happening across the company. I find oftentimes knowing who to hire when is really critical and also hiring individuals that you trust to own with a lot of influence and authority for their craft. Because I find at the end of the day the great thing, one of my favorite parts about early stage company building is hiring great people. And so your ability to know who to hire when to actually enable the company to scale is really critical. I find especially in recent months and this is something I'm seeing consistently and hearing broadly across the ecosystem. We also have to get comfortable with hiring people fully remotely. And so that can actually be really challenging for first time founders when it's your idea, when you've gone out to raise that first round of funding to actually start hiring people, onboarding them and bringing them on the team in a fully remote world is a lot of work. And so I highly encourage this is an area where investors can be really helpful in terms of designing what the org should look like, thoughtfully curating and going through individuals in their network and especially during shelter in place and in this extended period of working from home. Ask your investors to jump on closing calls. I do 10 to 15 closing calls per week. I like to talk to individual hires, I like to say hello, give them my vote of confidence in why I invested in the company and more importantly, I love connecting them with mentors across the portfolio or across the broader work life network. I think that hiring is increasingly hard, especially at the earliest stage and now increasingly when we're at home as well. I think it requires a very different muscle. And so I highly encourage founders to take hiring seriously because those decisions are really business critical and that will enable you to scale much faster than anticipated.

I agree with what Brianne and Harry just shared. I think hiring is super key in the earliest of stages. Figuring out who to hire, how to hire, and then when to hire and how quickly to hire, I think is incredibly important. And I think the second thing is really about prioritizing what to build and having enough focus. And I think that's where your partners and investors can help because they're close enough to the product and the business, but they're also one step away. And that distance can also provide some valuable, I would say, strategic decision making on that front.

Alrighty, team. Well done. This has been so much fun. Thank you so much, Sasta, for letting us do it. And thank you for letting me pep you with questions that weren't on the schedule at all.

Thank you.

Thank you. Thank you guys so much for coming. We appreciated it. Have a good one.

Bye. Bye.