Transcript excerpt from a YouTube discussion about unconventional, low customer-acquisition-cost (CAC) tactics. Speakers recommend creative automated outbound strategies—e.g., sending custom GIFs or deepfakes—and briefly pivot to product-led sales as another low-CAC approach.
How can I search something different? The rest is not searching. How can I, in the email, send you something that nobody expects? One example that you had that was pretty good was, for example, sending GIFs. You create GIFs with injecting things based on how something would look like, or you do a deep fake with something that is more custom now. And I think trying to be a bit more creative on some of those things and trying to actually use the engineers for buildup will make a difference when you're trying to build this low CAC out automated outbound strategies. Yeah, absolutely. Okay, we're good on outbound. You want to shift to another low cac. Okay, so other low cac Farfa Gonto here, a product led sales gonto. Yeah. To talk a little bit about this is I think the example that Morgan shared before is fantastic.
