Jason M. Lemkin on how top CROs build sales teams. Of 20 sellers he hired, 10 became CROs. The secret: hire recruiting magnets like Brendan Cassidy, who spent 30% of his time pulling talented people from LinkedIn.
"20 something" sellers (phrasing from the transcript).
10.
30%.
There's a couple things I didn't think about until recently, but it's really interesting that we only had 20 something sellers and 10 of them went on to be top CROs, right? But how did 10 of those folks become so dominant? And you know, it's really. The answer is so simple, but because we could write about this all the time, it really is that the best do attract the most ambitious under them. If you hire a magnet, hire a magnet, then the talent just flocks to it. And when Brendan, when Brendan Cassidy had come, he just came from LinkedIn to us, and then everyone just wanted to work for this guy. And he recruited 30% of his time, right?
