Jason M. Lemkin explains that venture capitalists engage in marketing but do it in varied, sometimes subtle ways. He uses Mamoon Hamid (Kleiner) as an example — describing Hamid’s reliance on in-person dinners and lunches to build a "spider web" of deal flow, contrasting that with more visible social-media marketing.
Yeah, you do. Vcs have to market, but they all market differently. And some of them don't even realize they're doing marketing. What do you mean when they don't realize they're doing marketing? Look, if you're. If you're, say, let's say you're someone like Mamun. Hamid. Okay. Who runs Kleiner? People love Hamun up and down the stack, but he does a lot of lunches and dinners. Yeah, you don't see. I mean, Mahmoon does, and I love. He. He taught me about ventures. One of the first people I met when I started to invest, Aaron Levy, told me to go meet him and I met him and I gave him Greenhouse and Front and a bunch of other deals that we did. And you know, he. He does. You don't see him on 10,000 YouTubes, do you? A couple. Right. But it's like a favor. Yeah, but he. In his own elegant way, I talked to so many top VCs, and like, oh, you know, I was just had this lunch with Mamoon or I was just at this thing. So in his own way, he's got to build out his spider web to create deal flow with founders and other folks. So. But that's not. That's not what it looks like on Twitter.
