Jason M. Lemkin (speaker) introduces HubSpot as a company Saster follows closely because it resembles their SMB-focused, marketing-automation customer base. In this segment he highlights that HubSpot has just crossed $2 billion in annual recurring revenue (ARR) and is still growing at about 30%.
$2 billion (ARR).
About 30% growth.
One of our favorite companies today, HubSpot. We have covered HubSpot a lot on Saster, and why do we follow them so much? Well, because HubSpot's a lot like us in several ways. First of all, a lot of us use it and marketing automation. I mean, every founder uses HubSpot for marketing automation. We all use HubSpot. We've all tried it. We all sort of know HubSpot. And interestingly and helpfully, HubSpot is SMB. It's a lot like what we do. So there is significant overlap with HubSpot's customer base, its motions, its type of product, what we're doing. So I really find it's one of the best ones for us to learn from. It is weird time. One of them is HubSpot. HubSpot has just crossed now, wait for it. If you don't know this. HubSpot has just crossed 2 billion in ARR and it's growing 30% still at 2 billion.
