Jason M. Lemkin and Aaron Ross say comfort is the enemy of growth. They push you to take concrete actions: in-person meetings, travel, calls, and double your goals to force progress. They use their own mistakes as training tools.
I'm Jason Lemkin and this is Aaron Ross. And we want to be your trainer as best we can. And I think if you get nothing else out of the seven steps in this book and everything here, someone, our voices, our collective mistakes, not just our successes, our mistakes will be that trainer that will push you to do better. And I think that's the secret sauce, and that's ultimately what's actionable out of the book.
Part of that message is we mentioned is first, comfort is the enemy of growth. It sort of sucks to say because almost like saying happiness today is the enemy of happiness tomorrow. If you're not frustrated every day, you're probably a little too comfortable. If you're really trying to push yourself with a big goal, if you're happy where you are and you have no needs or wants, the book is not going to be for you. But it's like accepting whether it's in physical exercises everywhere in life to get better, to get stronger, to grow faster, you need to push yourself. You need a trainer. Say, get off the couch and go do those reps. In this case, get out of your email and go take a damn meeting in person. Get on a jet, go fly and meet your customers. Pick up the damn phone. You know, double your goals, get uncomfortable.
