LIVE SaaStr Insider Series: SaaStr Annual May 2025 Early Incentives

Cool. Getting into it. Yeah. As I mentioned, we did this whole executive recap and debrief a couple weeks ago now. But if you missed it, I just want to go through some of the highlights because I think it will impact how you might think about some of our sponsorships, especially some of the ones where there are literally one of each thing which we'll chat about a bit today. But yeah, just at a glance, you know, it was the 10th Saster annual, so next year will be our 11th. Hosted about 10,000 people across the three days altogether. As you guys probably know by now, SESTRI Annual is all indoor outdoor festival style. We had about 34, more than 34,000 attendee connections were made. These are how we do our networking, right. So that's everything from brain dates me to VC summits, one on one meetings, et cetera. So a lot of connections made at the show. We had thousands of hours of workshops and brain aids, a lot of really great content. So it gets the attendees to come to the show in addition to all the really great networking and chatting with you all and then really great speakers. I think I always just, you know, a few stats here. I want to call it specifically for sponsors. We had attendees from over 62 different countries this year. We had about 72% US and 28% international. So again, for folks that are, you know, thinking of, I think this is, this comes down more to the tactics of how you think about SAS strategically. Right. Like if you're maybe debating between this one and a European event or international event, this does actually have a good mix of both. It's something I always also tell folks to make sure you have somebody who can speak to international attendees when they're in the booth. We did see leads go up year over year, which is super great in particular for our most popular level, which is the super gold level. And then yeah, just something else we're seeing in sort of attendee trends that should be mindful for sponsors is about 4,44% of all attendees attend SASTER Annual as a team. You know, being that we've seen, we talk about this a lot in the dedicated webinar. But you know, as we've seen more people come with their executive team to something like a saster. Again it's important to think about that and how you come to saster, how you present, how you show up of, you know, a lot of our presenting sponsors will do will have execs handy in the booth. Maybe not all day, but always good to have folks from that executive level. Since they will be primarily an executive audience that you are also speaking to, can sometimes help speed up buying cycles, impact decisions, et cetera. So just a few high points there. Again, as you guys probably already know, more than half of our attendees are at that VP level and above. Again, more of them coming in teams. So a lot of this will look familiar. We did refresh our audience breakdown year over year, but it always stays fairly similar year over year, you know, so these numbers go up and down in terms of departments and who shows up to Saster, but again, a good mix of who you want to be in front of if you sell to B2B SaaS. Something we saw again this year compared to last year. Just to give you some context and some framework as we chat about some of the different sponsorships in this today is the number of average leads from each of our booth levels that we have. So Gold being the entry level, so Supergold being the first level that is eligible to do an activation. It's a bigger space. It's the first level that also includes a speaking engagement. Lots of great things that come at that Supergold level. Customer passes as well. Who do you want to meet? So you'll see that boost reflected here in the data of how many leads on average people get in the Super Go level. And going up, going up, you know, incrementally in terms of level and equating to amount of leads, you know, the platinum getting a bit more because these are bigger boots, diamonds and then unicorn. So again, just depending on volume and branding and what your different goals are, some of these may make more sense for you than others. But always good to see here that in the data we get a spread, you know, that's proportionate to the size and presence of the booth. So again, just, just touching on that briefly, if you missed the full executive debrief, you can watch it on our Saster YouTube channel. It's just YouTube.comsaster go to the live page. It is there. And yeah, we do a whole deeper view. We also wrote it up on saster.com if you want to just read the five minute version. Okay. Other thing again just for some context and framework setting is for, for a few years consistently now we've seen sponsors with inactivation, as you just saw in that last chart, perform better than those without. So I've had some folks ask me across time, especially for newer folks, like what, what do we consider an activation? It does not necessarily mean food. I think a lot of people, when they think about an activation at Something like a Sas re annual. Think about things like, you know, ice cream or popsicles or coffee and yeah, those are things we do, but it doesn't necessarily need to be food. We've had folks do games. We've had people do interactive engagements. We've had people do like book signings if they just released a book. We've had people do like product teardowns. Yeah, there's other things you can do that is not necessarily strictly food and beverage related, but always good to know that you can see here again in the data, activations do obviously require some extra work and elbow grease, but it does tend to pay off for sponsors here. Right. So again, about 60% more leads you'll get with an activation. Again, just a framework setting here. Something to consider if you're looking at things like gold versus the other levels. Right. Super golden app are eligible to host an activation really comes down to space. Right. You need some extra space to host your activation plus everything else you're doing in the booth. And so the super gold is the first feasible level at which you can do that. Okay, again, as I. I'm hoping you've heard by now, but just to reiterate, we are moving the Sasser annual from September to May of next year. For for some of our super fans, you may remember that pre 2020saster annual was always in February. So we're kind of going back to our roots here, getting back to earlier in the year. Just as a side note too, it's something we've seen reflected really well so far in our early attendee data. Again, it's super early because tickets just went on sale for early birds. But yeah, good to see a strong kind of surge. People liking the new date as attendees to May because it's a little less, a little less crowded. Right. A little fewer distractions of other shows, et cetera. So maybe easier for folks to get to May for Saster than September. So. So yeah, again, things you probably know there. So I just want to go through again a few of the things that are what we consider our early renewal incentives since the deadline is coming up. So as well as chat through some things where there is a deadline for what we call N equals one sponsorship. So there's like literally one of these things because if the current sponsors aren't renewed by the deadline, which is next week, it does mean that some of These n equals 1 sponsorships will open up to new sponsors. And I know there's a few people who came this year that want to know more about some of those that they saw because they are literally and truly limited to one sponsor each. So we'll talk about those primarily. But I do want to run through just a few of the things to keep in mind. If you're like, okay, why should I engage with SaaS for now? You know, May's. May is still a little bit away, but yeah, so a lot one, A lot of reasons. But first and foremost, I know a lot of folks are in a planning cycle right Now. You know, Q4 is usually when you lock in and finalize your plans for 2025. So it's a good time to even just be in early discussions with us, with our team on what's happening, how you're planning for it, how we can help you maximize maybe your leads and presence in May of, you know, next year falls for most of you in Q2 to get an extra boost of lead gen sort of early in the first H1 of 2025. So that's a. That's a big reason for a lot of current sponsors. So this will be for current sponsors for those who have already signed and have, you know, contracts that they're looking to sign by next Thursday. October 31st is this early renewal period that we talk about. So what it means is if you are an existing sponsor, so you sponsored the 2024 Saster annual, you have until October 31st to basically lock in what we call your renewal rate. So you are safe from, you know, any sort of inflation, all that stuff year over year if you sign by Halloween. So that's really what we mean by our early renewal incentives running through next Thursday. I know there's a lot of discussions with many of you on that right now. So, yeah, that's more of a reminder. Or if you haven't engaged with us, which I don't think is really anyone, but if you haven't engaged with us yet and you are one of these 2024 sponsors, maybe that's a newer reminder to engage with us here in the next week before that deadline does approach. And for those, you know, wondering why, okay, like, are there other people who have renewed for 2025? Yes, there are already. Um, and I'll. And I'll tell you, you know, the other side of the coin on this, other than early renewal, you know, pricing incentive, which, yes, for a lot of folks, for their planning. Right. Which they're doing now, it does help to have that locked in at the same rate. So walking in your rate, I would say is number one, two. There's a lot of folks that we did something sort of newer with this year, which is letting them lock in their booth placement from this year to next year. So, you know, year over year, we changed the floor plan a bit. So if you, if these, if you want to switch, you can when the time comes, right? And we have the full 20, 25 finalized floor plan. But how we're doing it for this year is literally, I think every person who's already signed has put their first choice booth placement. So, you know, a lot of people were in a booth that they really, really liked this year. Honestly, it's a lot of the feedback we've gotten in addition to the locking in your rate. Right. Is that they wanted to keep literally the same booth. And so it is just something to be aware of. Like, if you really liked your booth and you wanted to keep it, it's a good reason to lock in this renewal. By next Thursday. We'll write in, you know, your current booth number so that you have basically first rider refusal on it for next year. Again, it doesn't mean you can't move. You can always look at the floor plan next year, be like, I actually like that one better. But it just means, like, you know, you've got first rider refusal on. You can stay in your. In. In your same booth should you like, which is what a lot of people actually wanted. Like, they wanted to be literally physically in the same space for May that they were in this year if they really liked their location. It is what is driving a lot of folks to sign by that next Thursday deadline. On the opposite of that, I will say if you missed this next Thursday deadline, just know that we go in default, we go in order of contract signature. So again, once we get to the map, if you're like, okay, I, I either want to keep my booth or maybe I, I may want to change to something that I saw somebody else do a little bit better. Right. We, we do go in order of signature dates. So the sooner you are like, you know, it does give you more flexibility whether or not you want to keep literally physically the same booth. So I know a lot of folks this year, so it's hard for me to predict where people will pick their boots. But I think a lot of folks this year chose, you know, kind of around the cantina, the AI stage, the entrances were really popular. Again, I don't think there are any bad boosts here, but those were kind of the highlights. Okay, we talked about this a little bit already. So again, those are the two main incentives. There's a lot of other ones, but those are the two main ones. The other thing I want to mention, right, I mentioned this a little bit at the beginning, but for those maybe that are listening, who are gold sponsors, who are renewal sponsors or have been a gold sponsor in the past, or maybe you've been engaging with David and Mona and have been looking at the gold level versus some of the other levels due to the price points and like budgeting and all that kind of stuff. Again, there are a lot of really great benefits that kick in at that super gold and up level. And so that's something we want to always call out with our early renewal incentives. Like if you are somebody who's new and you want to get into this bonus lead gen program, that's, that's an incentive to do so. So our who do you want to meet program was a new to this year program that we rolled out where we reach out to all current and recent attendees and ask them the question, who do you want to meet? Right. So the name is pretty simple and straightforward. We solicit like which vendors they want to meet with on site, right? So like coming to the show, you gotta be a sponsor to be part of the who do you want to meet program. And what we do is like pre event we go out to all the attendees, we ask them and then we deliver the sponsors ahead of the event. Qualify, opt in leads, right? So these are people who have raised their hand and said yes, I want to meet with Google or I want to meet with IBM and we give that list of leads to, you know, Google, IBM front, G2 cap, chase and then you know, it's up to the sponsors on what to do with it. Most of them will go through it, kind of quickly qualify it because you're, you're typically, you know, within a week or a few days even of the event already by the time you get this distribution. And so a lot of folks will kind of quickly qualify, go for the leads so see who they want to prioritize trying to meet with on site at annual rate. Because these are hand raisers, these are attendees, you know, they're going to be at disaster annual. These are really good leads, right? Maybe, maybe a bit further along in the funnel than just a normal inbound. So yeah, so most folks will prioritize who they want to meet with on site. Even getting 50 extra meetings on site, you know, is a lot of meetings to do across three days. And then, you know, so folks will try and maximize their on site meeting and then have a really solid follow up plan to reach out to those maybe that they missed on site at the show. But know that those people were hand raisers. Right. Like this is just again, maybe further down funnel data than something you may get elsewhere. But so yeah, this is really open again to super golden apps is something I mentioned. If, if you've been at that gold level and are considering moving upward, there's a lot of incentives that kick in in addition to speaking, you know, this who do you want to meet program is one of the other big reasons why people go to Super Gold. It's why Super Gold is one of our most popular and then customer passes being the next one. So there is a incentive here. We do different kind of tiers and for a number of passes. You know, this is a great way people use this a lot for customers and prospects. So I will call that, you know, clarification out. It can be for current customers which really, you know, typically makes your CRO or your CS team or your CEO happy, right. To meet with as many customers as you can on site. And then, you know, the sales team and marketing team usually use it for prospects. So we've seen people use it both ways. They've, you know, invited a handful of customers and then prospects always good when you can get those people together too. So again, just something else that kicks in at that super gold and up level. Okay, a few things I want to touch on. So in These n equals 1 sponsorships because again, they are a bit more custom, if you will than something like the booth you just saw. Right? Like the booths are fairly turnkey, activations are more custom but as you saw in the data usually pays off of the amount of leads you get. Another type of sponsorship we have is what we again what we call the N equals one sponsorship where there's literally one of these. So they are ancillary. Again, they're a little bit more custom. They do have a lot of branding components involved. So again I do like there's reasons I think that folks like the ancillaries, right? Some people like it because it is for most people they do it in addition to a booth. So for the majority of our sponsors it's additional branding that they can get on campus. Rarely do we get sponsors that do. This is just a one off without a booth. It does happen for some of the bigger ancillaries and N equals one sponsorships we do. But for the most part we see a lot of people bundle these together as a way to, you know, maybe spread yourself across the Campus maybe look really big on site rather than being just in one place. One of these ways is the brain Aid sponsorship. So brain aids are the primary way we do networking on site at Sasser Annual. And so with that we have to b, we have to build a really big brain dates lounge. It's a great way to meet people. You know, the hosts are the hosts and the sponsors are present at the check in counter. This one, this one I like for a lot of reasons. You get physical branding on site, which is I think quite great. You know, you're associated with networking, kind of fostering learning and engagement, which is great. So there's a lot of physical like on site branding. It does also have digital branding to it, which I like about this one, which is always why it's always one of the first ones to go. But yeah, the brain aids sponsorship is great because you kind of get both, right? You get the digital branding of the emails that we do that call out brain aids. You get branding in the actual Braindates platform, which is really great, right? So people will see you when they're logging in and booking their meetings. Again, it just ties the whole thing together between like the digital app and the physical presence on site at Saster. So this one's always a really good one that goes typically fairly quickly. And how all of these work, right? For any of these n equals 1 sponsorships that you're going to see upcoming is there are literally one of these. So like there can only be one frame date sponsor and the current, any of the current sponsors for these things from 2024 basically have until next week until their whole expires, right? It's kind of like you've ever booked a venue, right? You have like a soft hold on it till a certain day. All these sponsors have a soft hold by default until 1031. They do not sign on the dotted line by 1031. That means like, you know, technically on November 1st you could email us and say, hey, has somebody taken the brain dates? Like I'm interested now in sponsorship. And flip side, if you are one of these sponsors, who has one of these N equals ones for now, again, that's just a reminder, right? I think we're in talks with everyone there on that impending deadline. So they all know, right? But it does mean on the reverse, like if you are interested or saw one of these things at Sasser Annual this year or kind of, you know, are leaning towards planning something like this again, primarily folks do this with the booth in conjunction for next year, then something to Consider that, you know, November 1st we will have slightly open inventory, I will say, and already of some that did renew and pick already. But officially on November 1st is when we can say which ones will be open. And if you want to know, just email us. Right. It'll be easy for us to know then. But I don't know yet because people still have a week. So. And I will say, usually when it comes down to these n equals 1 ones, when I was looking through the data of last year, a lot of people signed literally on 1031. So I can't say for sure yet where we will land and which ones will be available. But if one of these catches your eye, just let us know and then we can work with you if it does become available or something similar does the Founders Lounge, this is a great one that Rome's done for the last couple years, both at Europa and Ancestor Annual. This is really one of our only. We have a few gated places on site now, but this is one of the only ones. It is literally the only Founders Lounge, which is quite nice. A lot of founders are here. It's a really great place to hang out. And you know, it's all going to be founders, you know, really, it's a. It's a really good hangout area for founders. We've also allowed founders to like take meetings in there. So like, if they have somebody with them, like an investor or like, you know, another exec, they want to take meetings in there, you can do so in the Founders Lounge. So again, there's constant foot traffic in the Founder's Lounge. It's its own separate thing. It is access controlled. Right. So we do have people at the doors checking that you're a founder or CEO to get into the Founder's Lounge. Again, unless you're coming in with the founder, um, and then, in which case, you know, people do hang out here. It is one of those things where every time I walk by it, there's people in here. As you can see in the photo, there's usually a lot of people in there hanging out and chilling. It's got like different like food and beverage all day. So it's just a cool place to be. Again, not. Not saying necessarily that Rome hasn't taken this yet. So it's just one of those things where I'm going through the whole gambit here of all, all the N equals one thing. Cause there's truly one of these, like there's just one Founders Lounge rebuild at SAS Ranch, similarly with these other lounges, right so there's a VC lounge comparable to how we do it for founders. We do one just for VCs and investors for them to host their meetings with on site. This year it was sponsored by svb. Again, it's another great place where, you know, if you're trying to reach out to founders and maybe sell to some of the investors to get into their portfolio companies, the VC lounge is a good way to do it. The Speakeasy is a little bit different. It is, there is only one of these, but anybody can get into the speakeasy. It is one of our just like open lounges for all attendees. So it's not gated, it's not access controlled like the VC lounge or the founders lounge. But it's a cool hangout area. I know a lot of people will go hang out in there because again, it's like kind of an oasis. During Zastri Annual, there's usually like music playing and like drinks throughout the day. There's like coffee and then it changes like booze. I know IBM this year brought their like True Golf Simulator. So yeah, it's just a really fun place to hang out. So we do see a mix. Again, it's one of those things where we've typically, for the last few years we've done the Speakeasy, the sponsor has been somebody who already has a booth. This is a nice way to get again additional space outside of the, you know, traditional sponsor hall. It's a really, it's a good ancillary place to engage with attendees for IBM. I know a lot of it has to do with how they wanted to show up on site. Right. And have additional branding, be more fun, show off some of the Watson stuff in the True Golf Simulator. So have a place to host meetings. So again, different goals for all these things. But typically we see folks add them on to something they're already doing to get extra branding. Right. A lot of this is there's a lot of really great founders and people and to, you know, connect with them at scale is really easy if you do it this way. Right. A few popular ones we've seen too. And then I think there's like one more slide of these, the Big Party. So we do the big party on site every year. You can bring your customers and prospects with this one, which is why I like this one a lot. It's a great way, like if you're thinking of hosting like, you know, your own, I don't know, side event or something during Saster, I'm like, you don't have to necessarily host it as a side event. You could do it as the official big party event and bring you know, 100 of your customers prospects. So if you've got a lot of people you want to invite, you want to host something at Saster, this is a turnkey way to do it, right. You don't have to deal with any of the logistics, you just sponsor the big party. We do all the logistics and just invite people to party which is actually a really easy thing to do. Most people will be like oh yeah, you're having you know, XYZ DJ at the big party at Zastor. Sure I'll come, you know, I'll come down. Like that's the easier thing to do. So again I actually think the big party is really turnkey. We've had folks in the past do like different giveaways during the big party that we help them with. Again invite their customers, invite their prospects. Basically treat it as your own like mini event within Zaster and co host the big party with us. It's always a fun time. We've had DJs for the last few years like Duke Jamon and Tito Lau. Come play the big party which is like a draw. Cash, cash, cheat codes. Those are the last four. So yeah it's always a fun time. Again a really turnkey way. Like if you're thinking of doing something like this but maybe you don't have the manpower or logistics. This is a good way for us to just do it for you. So something to consider is the big party. It's always my favorite time at Sastra Annual. Okay, the next two. These two go pretty fast. So every year you know there is a lanyard sponsor again same thing. All of these are n equals 1, right? There can only be one big party co sponsor. There can only be one logo on the lanyard because of my zoom will, you know it's, there's not that much room for Saster and then another logo, right? Like it's just Saster and then the sponsors logo alternating. That's the one I had on my desk handy. So that one's a few years old actually but I still keep all my patches. But yeah, anyways there's you know there's this Astro logo and then one other logo. That's it, that's all the fits right. So there's only one other logo on the lanyards as you can see here in also the big party photo and any of our photos you'll see. I mean we, we, we do actually enforce People wearing their badge. So it is something that will show up in all of the photos. So, yeah, that is something where, you know, the lanyards are typically again, in between dates. Lanyards, those are like the first two to usually go as well as coffee. That's like the trifecta of the N equals one sponsorships. Those are always the most contested and thought over of who will get them. But yeah, the lanyards, again, there's just one of these but really easy way again to get your brand in front of everybody to be on the lanyard. Right. It's a great conversation starter. It's also an easy thing of like, you know, when you're at the booth to be like, yeah, you know, we're on the lanyards, like, this is what we do. So again, it's. It's a good driver of just like easy foot traffic. Super turnkey. You literally just send us your logo for the lanyards. That's it. Like, it's so turnkey. It's so easy. Similarly, on WI Fi, right, we. There will be WI Fi. Anyway, so typically this is one of the ones that goes as well. You know, this year was Vanta. People have gotten you. You can see here in the photo, they got creative on the name, the naming of the WI fi, right? So like the van, the Vanta. Vanta is the only, like, that was the WI FI name. And so they were like, okay. And then the password was one to trust. And then you're like, okay, I have to literally type this in. So sometimes it's funny because then, you know, when your competitors are at Sasser, you're like, aha. They have to type this in every time. But like, everybody has to type in it every time. Yeah, WI fi is one of those things where I'm like, you can get creative on the name. I think it has like, they did like the Max characters. I think. So, yeah, it does have a character limit. But other than that, you know, you can get creative with it within, you know, appropriateness of what you want to do. And then, yeah, as you can see on things like this, obviously there's a bunch of signs everywhere of like, what the WI FI is and what the password is because people need WI Fi. So it's one of those ones where, yeah, it's cool. It's good branding and the network name and also one of those things where, you know, you can't. You can get creative with it. And then the branding is, you know, throughout the entire campus because people need the WI fi. So you'll see a bunch of signs like this, you know, of different sizes and shapes all throughout campus with your logo. They put a QR code on it which they branded with their llama. And then people like literally scanned this and also took photos of it and was like posting it on LinkedIn and like tagging Vanta. So again, one of those things that there can only be one WI Fi sponsor. Right. We're not going to switch the network mid event. So there's only one of these. Just to bear in mind, I think these are the last two. There are actually more than these. This is why the numbers jump around. But I want to call out some of the more popular ones from this year. So yeah, the Airstream Wrap. This is a really cute one. So we're kiva wrapped the Airstream this year which had slushies. Doesn't mean you have to have slushies. You can just have some sort of like special tree drink. But we landed on slushies, so yeah, we did slushies. They named them. They had like their own bar menu. It was great because, you know, Workiva was a gold sponsor and so for them, right. Gold sponsor aren't eligible to do an activation because it's too small. And so for them it was easy to use this as the activation. Right. It's a physical space. They were able to add it on. They were able to have, you know, they basically split up their team between. Some people were in the booth, some people were at the Airstream. Obviously it's branded really purple and cute. We did like matching umbrellas. And then yeah, it was just again a cool hangout space for folks. Again, a good way to, for them to boost their branding outside of their booth. That's why again I called that out earlier but I do always mention a lot of these were additional things that people did versus one offs. Not to say you can't do it one off, but a lot of these were things people did in addition to boost their branding on site at Saastr. We've had this more prevalent in other years. But yeah, this year we built out actually a bigger Cantina. So whether you realize it or not, if you're on site this year you can actually sponsor the cantina. Um, it is the front and center of the Expo hall and also how we have the stages in that hangar. So we have like these two really big hangers on site at Saster. But yeah, it's the front and center of everything. It's where, you know, attendee lunches. It's where the really good cold brew was this year. Plus all the drinks, you know, tea, like drip coffee, all that stuff. It's a hangout area. As you can see in this photo, people just literally chilled their whole day together. It's one of those things where between, like, you know, the cantina, this, this PGC too. I feel like sometimes people have a misconception of like, oh, people are only going to go in there to get a drink, like later in the day during happy hour. I'm like, no, there are people in there getting coffee in the morning. They're getting breakfast burritos. Like, they're chilling in there. So like. But anyways, the cantina, again, primary food and beverage location for attendees is the Cantina because it's the front and center of everything. It is a hub. You actually, I think you have to walk through it at some point. Like, you can't really get from the sponsors to the stage or to the next hangar without walking through it, at least even at the periphery. And if you're, you know, most people will walk into it because like I said, there's coffee, there's food, there's drinks there, there were snacks there, there were like cheese boxes and stuff. Wine, bartender. So anyways, yeah, the Cantina is always, again, front and center. It's the hub of everything. So it's a really good one to sponsor again, to boost branding, etc. If that is something you want to do. Oh, no, there's two more. Well, there's two more on this slide and there, there are a few more I didn't put in. But yeah, these were popular too. So, yeah, the, the doggies, always popular year over year. Again, one of the ones that typically goes kind of before we'll, we'll hit 20, 25 or whatever the next year is, is typically the dog lounge. So we bring in adoptable dogs. We do it a little bit differently, I think I've seen, you know, at some events they bring in, you know, just literally puppies that you can pet. We don't do that style. We do the style of these are literally adoptable dogs and we work with local shelters to bring them in. So this year we worked with the Peninsula Humane Society and the SBCA of San Francisco to bring in different dogs also. They were like adoptable and also like therapy dogs because then they're, you know, they're more used to being in this environment of, okay, there's a bunch of people hanging out all day versus, you know, some of the events you go to and you See, just like the puppies you can pet, like, I don't know, that's kind of their job. And so we do it a bit differently because we're all dog lovers here. So, yeah, they are like adoptable, certified, like trained dogs. So, yeah, it's a little bit different so they don't get overstimulated. And yeah, we work with like, the local shelters to do it just because we are in the Bay Area. And then we do like a donation to them on behalf of the sponsor, which is, I think, pretty cool too, right? And yeah, again, obviously a good conversation starter. Like, it was for Infoboop this year to have the dog lounge. So, yeah, again, if you, if you like dogs, you want to try that into your brand. Like, they had dog toys at the booth. Like, it was a cute tie in for anybody who was coming that, you know, had a dog. Obviously a lot of us do. So, like, people were coming up and be like, oh, I'm gonna take this dog toy home. Like, what does Info Bib do? Right? So again, a good. Just tie in there. The one on the left is the Sastra CRO and CEO poker night and poker tournament. I should call it. I will say I've. I got a list of the amount of people who won poker night. And Everybody started with 100 bucks. And some of these people had crazy amounts at the end. I was like, I don't. I guess you just literally these five people, like, cleared everybody else out, which was kind of crazy. It's. It was so it was. People got into poker night. I would say there's no real money involved in poker night. I have to. I have to keep disclaiming that because that was the number one question we got. There's no real poke. Like, there's no real cash involved. But we do. We do the poker tables all three days. But for one of the days, we do CRO and CEO only poker tournament. It was jammed. It was packed. We did do pre reg and we did check people at the door, right? So I do remember there were a few, like AES and like VP Sales that came up and I was like, are you a ciro? And they're like, no. And I was like, well, come back when you are like, this was literally gated again for CRO CEOs only. It's a good way to, you know, chat with people, have a little friendly competition. Better way to know somebody. I know there's another tweet, I think, on Sasser Annual, where somebody got a term sheet because they were at Poker night. And we did let a few of our, you know, core investors that we knew in that weren't gonna spam people in the room. But if you're. If you're one of those camps of like CEO or CRO wanting to meet, you know, your next CRO to head up your revenue, this is a good one. If you sell to that audience specifically, obviously this is a great way to do it because you will be in front of these folks for the duration of the tournament, which they went long. I think it was supposed to be like 6. No, I can't remember which time we started at 5 or something to like 8. And I remember like leaving the big party and being like, oh, we have to like tell them to stop playing poker because they're so again, it was a vibe. People took poker tournament very seriously. But again, if that's your audience, maybe something to consider there. People liked it. So yeah, I think those are the N equals one sponsorship. So again, if. If that was a little confusing because you came in midway all that to say that all those ones that I just showed only have one sponsor. They only have room for one sponsor. Some sometimes physically. Right. Like you can only fit one lanyard, one logo, one other logo on the lanyard. Some of these have bars or their lounges. Right. It's weird to share that space. And so it's your own exclusive space because they're the only sponsor. So again, some of these have, you know, anybody who's these current sponsors of these n equals 1 items will have until next Thursday to basically say whether to keep it or not. After that it will go on to the open market. So if you are interested in one of these or maybe one of the other ones I didn't touch on, let us know so we can walk you through what that looks like. Again, a lot of these are turnkey. A lot of these people use as an additional way to get extra branding on site at Saster Annual. Again, engage people maybe in a different way. Good ways to bring customers, you know, do all that kind of things for your lounge. All ways that people have, you know, thought about doing these N equals ones in the past. So really great way to know that. There is a question in the chat of did I go over pricing? Just email me. I'm ameliastaster Inc. I'll get you to the right place there. Again, there's kind of an early renewal incentive for sponsors and then we have like different rates after Halloween. So just email me within the next week for those curious or. Yeah, if you're curious on any of these n equals 1 sponsorships because you, you, you're even considering maybe doing one of these for next year. Again, there is only one. So if you are interested in one of these and it does open up, you know, starting November 1st, it's literally first come, first serve. So if you're like, okay, I am interested in WI fi, but maybe somebody else is also interested in WI fi. It's whoever gets to the finish line first. Like we, we will also tell you like we're very communicative if we're like, okay, like you, you know there are other people in it or okay, we feel confident that you could get this one because obviously we don't want to make it stressful. But yeah, there are literally physical capacities on some of these and that's why there's only one. And we've, I've never seen us make two of these. So like there's no, you know, two lanyards would be weird. So yeah, they really are capacity constraints. So good to get in front of it, get to get ahead of it with that. If you have any other questions, do just email me again. Ameliastering.com Pretty easy to find. We are doing these webinars a little bit more bespoke right now until the new year. We, we tend to do them weekly. We're starting to do a new process too where like we write them up and do like a recap which I think some, a lot of folks found really helpful last week. So we'll do that this week as well. But yeah, just really great to see. Thanks everyone for watching. We'll wrap it here. Just reach out if you have any questions. Hopefully you know, you're chatting with our team already. If you want to take advantage of the locking in your rate for next year or for you know, locking in your booth placement for next year or if you're like thinking about one of these special sponsorship where there's only one of them. And also like if you are the sponsor or become the sponsor of one of these, you are literally going to be the only one. Right? So like I said, it's a little more custom, it's a little more fun. But yes. So with that, thanks everyone for watching. We'll see you next time. We have another disaster workshop Wednesday on Wednesday. So I'll see you guys on Wednesday. I'll communicate with you via email and we'll see you then. Have a good Halloween. If we don't see you before then. So thanks everyone for tuning in. We'll see you next time.