Transcript excerpt from a YouTube talk where Loom's founders discuss early strategic tension: pre-seed investors recommended verticalizing on a sales persona to build features and chase ARR/acquisition, while the founders’ user survey suggested a horizontal user distribution and early product-market fit with a free product.
Since we started Loom, which is that we are from our pre seed investors. They wanted us to verticalize specifically with the sales Persona, because they're like, you need to build this set of features, and then you do it over the course of the next couple years, you get to this ARR and you get acquired by Salesforce. But we thought that based off of the initial survey that we ran, we had seen that it was a truly horizontal distribution of folks that were using Loom and theoretically product market fit, although it was a free product.
