Jason M. Lemkin explains why companies at $100M revenue can't keep growing fast by just adding new customers. You need upsells and expansion within your existing base, or growth stalls.
And net retention. When you hit 100 million, you just can't sell enough to drive 40 points of growth. If your net retention is 100, you know, it's, like, much more difficult to sell $40 million of net new logos. And so you get to this point where, regardless of how good you are at new sales, if you're not driving upsell in the. In the customer base through new product, you get stuck.
