Short excerpt from a YouTube discussion about outbound marketing tactics. Speakers discuss cadence and targeting—reaching out to companies multiple times per quarter, contacting different people/levels, and evolving strategy as market position changes; later focus shifts to protecting brand reputation (e.g., email practices).
So you're reaching out to every company in your tam a couple times per quarter, more or less.
But then again, through that, it's different people at different levels within those companies. And there's a whole strategy, too, of, like, who to contact and when. Because I think also our outbound strategy as a whole has evolved quite a bit even over the past couple of years, because our position in the market just wasn't the same, obviously. So at first, you kind of want to reach out to everyone, get your name out there, make sure that you're known. And then there's a shift that comes in where you have to make sure that you protect your brand reputation, even just for emailing capabilities. Right?
