Jason M. Lemkin discusses how AI-generated emails are flooding prospects with identical messages, breaking old sales playbooks. He contrasts this with a story of a perfectly-timed email that closed a public company deal, arguing sellers should stop sending low-quality outreach and only contact prospects if their product offers a 10x feature.
So when I get the SDR emails, they're with AI, they're better than that.
They're like hey Jason, I'm so proud of this. But you can see that they all sound the same under the hood.
But what I mean is because they're.
Better than that crappy human I got.
Today and because software will send it. We are already being inundated in SDR.
SAM, and we're being inundated in LinkedIn.
Comments that are fake and now that spread to Twitter and X and all of my.
I get a lot of engagement on LinkedIn if you ever see. I get hundreds of comments now 70% are AI right?
So it's destroying this old cadence that used to work.
That's what I meant to say.
Now what I also said was that through all of the history of time of software back to the early tools.
Of the 1700s and the early 1800s on those really early computers of those.
Four bit computers in the 1820s selling software, finding someone through a carrier pigeon parchment email today at the exact moment when they have a problem and sending them the solution has always worked. It has always worked.
And I remember when I was first a SaaS founder, I didn't, I'd never done outbound. I'd done, I'd done like seven figure.
Deal, pick up the phone for huge.
Deals but I'd never done this type of outbound that we do.
And then I was at Dreamforce actually.
Which is next week and we had a customer panel and we had the CRO of SuccessFactors which is bought by SAP. So a big part of SAP today.
And I'm and he's.
I how did I find Adobe Sign, Echo Sign? This was the last week of the.
Quarter and my damn sales team, I.
Couldn'T take them standing by the fax machine anymore. And I got an email from you.
Jason at right the right time like me, that was my head of marketing.
That sent it from me but literally the busiest CRO wanting a public SaaS company.
Any other time it would have been.
Hurt but he had that moment that day. He needed his problem solved. He had to close this deal. He could not stand it. This is the early day of these signatures.
He bought that day a public company, right? So that type of outbound slow at the frack down re. Stop with the dumb emails.
If you want to get you something.
Is your so let's if you're trying.
To get something off the ground, be honest first.
Do you have a 10x feature?
